---
title: "Frutta Bowls to Debut in California through Partnership with SteelCraft"
url: https://burnaze.com/article/d5bbb0bc-2953-4631-ad28-64a38ad70a22
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210701_frutta_bowls_to_debut_in_california_through_partnership_with_steelcraft.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2021-07-01T12:00:00.000Z
modified: 2026-11-01T02:25:08.863Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Frutta Bowls to Debut in California through Partnership with SteelCraft

**TL;DR:** Frutta Bowls is partnering with SteelCraft to debut its first restaurant in California, expanding its non-traditional restaurant growth strategy. The partnership allows Frutta Bowls to experiment with entering new markets with a less-costly footprint.

*originally published in Franchising.com on 2021-07-01. [Read the original](https://www.franchising.com/news/20210701_frutta_bowls_to_debut_in_california_through_partnership_with_steelcraft.html).*

## Story

SteelCraft, based in Long Beach, CA, opened its first location in 2017 and has since become a go-to destination in the community due to events and strong neighborhood engagement. With its close placement of shipping containers, SteelCraft gives guests the ability to enjoy trendy food options, live music, and a fun outdoor atmosphere. SteelCraft is bringing on Frutta Bowls for its colorful and healthy menu items that align with their guests’ preferences to balance indulgence with nutrition.

For Frutta Bowls, SteelCraft’s high foot traffic and California’s climate makes this vertical an excellent growth opportunity.

The debut will allow Frutta Bowls to experiment entering new markets with a less-costly footprint. Non-traditional growth across all of the WOWorks family of restaurant brands – which include Saladworks, Garbanzo Mediterranean Fresh and The Simple Greek – is a key factor on the company’s growth plan. With Frutta Bowls’ focus on providing quality, “better-for-you” foods, WOWorks expects Frutta Bowls will not only fit in this new concept but also successfully operate in the unique space.

“We are excited about this partnership because we know both Frutta Bowls and SteelCraft are perfect for each other. Frutta Bowls’ fresh, high-quality and flavorful menu items like acai bowls, pitaya bowls, smoothies, toasts and protein bites are on-trend with California’s climate and guest lifestyles,” said Mark Mears, Chief Marketing Officer of WOWorks, parent company of Frutta Bowls.

Frutta Bowls represents more than just a meal or snack to sate an appetite for the moment – it serves as “fuel” that stimulates the mind, energizes the body, lifts the spirit and feeds the soul. The menu features customizable bowls, smoothies, toasts and protein bites that are packed with vitamin-rich superfoods such as Acai, Pitaya and Kale that are high in antioxidants along with almonds, blueberries, oatmeal and dark chocolate to help boost immunity levels.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- California (location)
- restaurant expansion (topic)
- Saladworks (company)
- california expansion (topic)
- WOWorks (company)
- Garbanzo Mediterranean Fresh (company)
- Frutta Bowls (company)
- The Simple Greek (company)
- non-traditional growth (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210701_frutta_bowls_to_debut_in_california_through_partnership_with_steelcraft.html). Summarized by Burnaze (https://burnaze.com/article/d5bbb0bc-2953-4631-ad28-64a38ad70a22).