---
title: "Crunch Franchise Names Kendall Lanese as Chief Marketing Officer"
url: https://burnaze.com/article/d60e32be-ba0d-4ff0-97df-dfdffb009140
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231205_crunch_franchise_names_kendall_lanese_as_chief_marketing_officer.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Marketing","People"]
published: 2023-12-05T12:00:00.000Z
modified: 2026-11-01T22:32:44.883Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# Crunch Franchise Names Kendall Lanese as Chief Marketing Officer

**TL;DR:** Kendall Lanese has been promoted to Chief Marketing Officer at Crunch Fitness Holdings, where she will oversee marketing initiatives for the company. Lanese has been with the company since 2017 and has driven membership growth through her marketing efforts.

*originally published in Franchising.com on 2023-12-05. [Read the original](https://www.franchising.com/news/20231205_crunch_franchise_names_kendall_lanese_as_chief_marketing_officer.html).*

## Story

TAMPA, FL - CR Fitness Holdings proudly announces the promotion of Kendall Lanese to the position of Chief Marketing Officer (CMO). Lanese, a native of Venice, Florida, began her remarkable journey within the company in 2017, initially serving on the Crunch Fitness presales street team. Lanese’s outstanding achievements are highlighted by numerous accolades, particularly for her instrumental role in driving membership growth during the presale phase.

Lanese’s strategic vision and innovative approaches have consistently set new benchmarks in marketing effectiveness. Her ascent through various marketing roles, including Presale Marketing Manager, Senior Director of Marketing, and VP of Marketing, showcases her exceptional dedication and expertise.

In her new role as CMO, Lanese will spearhead all marketing initiatives for CR Fitness Holdings, overseeing both the open Crunch Fitness clubs and the pre-sale new club openings.

"Kendall's journey from the presales street team to Chief Marketing Officer is a testament to her exceptional talent and commitment. Her contributions have been invaluable in driving our marketing success, and I am confident that, in her new role, Kendall will continue to elevate our brand and bring innovative ideas to the forefront of our marketing initiatives," said CR Fitness Holdings Chief Operating Officer Pete Cosentino.

CR Fitness Holdings LLC. is led by veteran industry leaders Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than 150 years of experience in the fitness industry. The CR Fitness Holdings team operates locations in Florida, Georgia, North Carolina, and Texas and continues to prioritize internal talent development. Lanese’s promotion reflects the company's commitment to recognizing and nurturing exceptional individuals within its ranks.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- fitness industry (topic)
- executive promotion (topic)
- marketing leadership (topic)
- CR Fitness Holdings (company)
- Tony Scrimale (person)
- Vince Julien (person)
- Geoff Dyer (person)
- Jeff Dotson (person)
- Kendall Lanese (person)
- Pete Cosentino (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231205_crunch_franchise_names_kendall_lanese_as_chief_marketing_officer.html). Summarized by Burnaze (https://burnaze.com/article/d60e32be-ba0d-4ff0-97df-dfdffb009140).