---
title: "Silicon Valley Firm Affiliates with ERA Real Estate"
url: https://burnaze.com/article/d6884d0b-d991-4887-b02e-414679c437c6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250814_silicon_valley_firm_affiliates_with_era_real_estate.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2025-08-14T12:00:00.000Z
modified: 2026-10-31T20:29:41.986Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# Silicon Valley Firm Affiliates with ERA Real Estate

**TL;DR:** A Silicon Valley firm founded by Brett Jennings has affiliated with ERA Real Estate, a real estate brokerage network. The firm, Real Estate Experts, will retain its local brand identity while gaining access to ERA's resources.

*originally published in Franchising.com on 2025-08-14. [Read the original](https://www.franchising.com/news/20250814_silicon_valley_firm_affiliates_with_era_real_estate.html).*

## Story

Founded in 2014 by Brett Jennings, a Harvard-trained negotiation expert, real estate investor, and NAEA award-winning luxury home marketing specialist in 2015, the firm has been recognized by RealTrends in 2025 for its industry-leading production. Jennings, a former coach and a certified meditation instructor with Anthony Robbins and Deepak Chopra, has built a leadership team with deep expertise across real estate and other industries. Elizabeth Lazar, CEO of Real Estate Experts ERA Powered, brings a strong background in real estate, brand marketing, and strategic management to the company’s leadership and direction.

Leveraging experience in both Fortune 500 corporations and dynamic start-ups, she uniquely blends disciplined strategy with entrepreneurial agility. Widely recognized for creating empowered cultures that excel in competitive markets, she drives growth, innovation, and success across the organization.

Real Estate Experts will retain its established local brand identity while gaining access to the ERA® brand’s comprehensive suite of learning, marketing and servicing resources.

As part of the ERA® network, Jennings and his company’s affiliated agents will now be equipped with powerful business-building tools and innovative marketing designed to connect buyers and sellers more effectively and help drive production in one of the most competitive real estate markets in the country.

## Entities

- Franchising.com (publication)
- Real Estate (sector)
- brand partnership (topic)
- ERA Real Estate (company)
- real estate brokerage (topic)
- Brett Jennings (person)
- industry affiliation (topic)
- Real Estate Experts (company)
- Elizabeth Lazar (person)
- Real Estate Experts investment in ERA Real Estate (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250814_silicon_valley_firm_affiliates_with_era_real_estate.html). Summarized by Burnaze (https://burnaze.com/article/d6884d0b-d991-4887-b02e-414679c437c6).