---
title: "McDonald’s New CEO Is Officially on the ‘Gram"
url: https://burnaze.com/article/d731f993-e67f-4746-90e0-f7627f0a1097
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-new-ceo-is-officially-on-the-gram-2711996
category: "Restaurants"
industry: "Restaurants"
topics: ["People"]
published: 2020-01-08T21:16:44.000Z
modified: 2026-11-01T02:28:38.092Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/11f9b4f167aab4707aef5a1ec55a61168025.jpg
---

# McDonald’s New CEO Is Officially on the ‘Gram

**TL;DR:** McDonald's CEO Chris Kempczinski has launched an Instagram page to promote transparency and connect with the community. The move comes after a rough couple of months for the company, with lawsuits and falling shares.

*originally published in 1851 Franchise on 2020-01-08. [Read the original](https://1851franchise.com/mcdonalds-new-ceo-is-officially-on-the-gram-2711996).*

## Story

**McDonald’s CEO** **Chris Kempczinski** **launched an Instagram page Monday (****@chris_mcd****), signifying either his plans to be a transparent leader who champions the burger brand’s core values on a public platform or to become an Instagram influencer. Probably the former.**

**After Steve Easterbrook** **got the ax as a result of carrying on a consensual relationship with an employee****, Kempczinski became the CEO in early November. Since then, McDonald’s has had a rough couple of months, with lawsuits for** **sexual harassment** **and** **failure to address workplace violence****,** **mass employee exits****, and** **falling shares.**

**Last November, the newly tapped** **CEO also solicited feedback from employees through a survey** **of more than 1,000 employees. Now, he’s taken the info from that feedback and is hoping to bring a brighter future to the McDonald’s brand.**

**“Opportunity, Community, and Solutions: three things that make me proud of our McDonald’s System,” Kempczinski said in** **his first Instagram post****. “I firmly believe that McDonald’s can change the world in a way that no other company can, and we’re just getting started. I’m thrilled to be using Instagram to connect with and share the stories of our community.”**

**It appears he’s already received quite a range of responses in the comments, including everything from: “Please improve your animal welfare!” to “This year can we get a sweet tea slushie?”**

**So far, the self-described “proud dad, husband and @dukeuniversity alum” has 2,200 followers.**

**As successful corporate marketing in the franchising industry becomes** **increasingly tied to personalized social media profiles****, time will tell if any CEOs of other popular QSR and fast casual brands will follow suit.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- Instagram (company)
- qsr industry (topic)
- social media marketing (topic)
- Chris Kempczinski (person)
- brand reputation (topic)
- leadership transparency (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-new-ceo-is-officially-on-the-gram-2711996). Summarized by Burnaze (https://burnaze.com/article/d731f993-e67f-4746-90e0-f7627f0a1097).