---
title: "Caring Senior Service Hires Home Care and Franchising Expert As New Chief Operating Officer"
url: https://burnaze.com/article/d74897fc-cb5a-46ad-b03d-82f2c1d6c1be
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230109_caring_senior_service_hires_home_care_and_franchising_expert_as_new_chief_o.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["People"]
published: 2023-01-09T12:00:00.000Z
modified: 2026-10-31T20:34:51.889Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Caring Senior Service Hires Home Care and Franchising Expert As New Chief Operating Officer

**TL;DR:** Caring Senior Service has appointed a new Chief Operating Officer with over 30 years of operational experience in the home care industry. The new COO, Bevis, has experience building successful brands in the home care industry, including founding FirstLight Home Care in 2009.

*originally published in Franchising.com on 2023-01-09. [Read the original](https://www.franchising.com/news/20230109_caring_senior_service_hires_home_care_and_franchising_expert_as_new_chief_o.html).*

## Story

“I’m excited to return fulltime to the home care industry because I still see it as an evolving industry with so many unsolved challenges,” Bevis said. “The industry needs clear, data-driven leaders and I’m convinced my experiences will help Caring Senior Service solve many of the challenges clients, caregivers, team members and business owners face today.”

Bevis has more than 30 years of operational experience and more than 20 years’ experience building successful brands in the home care industry. He and his son, Devin, founded FirstLight Home Care in 2009.

In November 2020, Bevis parted ways with FirstLight and reopened his consulting practice, working within the healthcare industry mentoring tech, home health and international companies and franchisor projects.

Bevis said he has known Caring Senior Service CEO and founder Jeff Salter and others on the Caring Senior Service’s leadership team for many years and connected with them in 2021 as a consultant before taking on the COO role this year.

“Jeff has a wealth of leadership and operational experience in the non-medical home care industry that is valuable to Caring Senior Service,” Salter said. “His familiarity in growing home care companies like ours is unparalleled. The skillset Jeff brings to our table is certain to result in our expedited success.”

“Our Tendio® Family Portal is revolutionizing how clients, caregivers and families connect and our GreatCare® system provides clear, provable paths for delivering the highest quality of services,” Bevis said. “I look forward to helping Caring Senior Service solve the challenges in communication, recruiting, and training and professional development the home care industry faces.”

Bevis will head the operations team from Caring Senior Service’s national headquarters in San Antonio, Texas.

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- FirstLight Home Care (company)
- home care industry (topic)
- new hire (topic)
- Caring Senior Service (company)
- Jeff Salter (person)
- San Antonio, Texas (location)
- franchising expert (topic)
- operational experience (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230109_caring_senior_service_hires_home_care_and_franchising_expert_as_new_chief_o.html). Summarized by Burnaze (https://burnaze.com/article/d74897fc-cb5a-46ad-b03d-82f2c1d6c1be).