---
title: "Jabz Boxing Continues to Expand Leadership Team with the Addition of Bertus Albertse as New Brand President"
url: https://burnaze.com/article/d76359c6-9dfd-4c23-a76b-5ddb92029251
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210922_jabz_boxing_continues_to_expand_leadership_team_with_the_addition_of_bertus.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit","People"]
published: 2021-09-22T12:00:00.000Z
modified: 2026-11-01T02:12:28.691Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Jabz Boxing Continues to Expand Leadership Team with the Addition of Bertus Albertse as New Brand President

**TL;DR:** Bertus Albertse joins Jabz Boxing as the new brand president, bringing 15 years of experience in the health and fitness industry. Albertse will foster relationships between the brand and current franchisees and increase the reach of Jabz Boxing.

*originally published in Franchising.com on 2021-09-22. [Read the original](https://www.franchising.com/news/20210922_jabz_boxing_continues_to_expand_leadership_team_with_the_addition_of_bertus.html).*

## Story

In this role, Albertse will foster relationships between the brand and current franchisees, as well as increase the reach of Jabz Boxing.

Albertse is a lifelong athlete and serial entrepreneur with 15 years of experience in the health and fitness industry that began in his home of South Africa. Prior to joining Jabz, he founded an award-winning international fitness franchise system with 5 Master Franchises and recently developed a gourmet junk food franchise.

“We are thrilled to welcome Bert to the Jabz family. He brings an impressive background and skillset to the new role - a passion for people and love of fitness, a strong spirit of cooperation, a background in franchise sales and marketing, and a professional career in boutique fitness franchise systems,” said Danielle Scott, Partner, Brand Operations and Development with ZGrowth Partners, the parent company of Jabz.

Based in Scottsdale, Jabz is a boxing-inspired fitness concept. Earlier this year, Jabz Boxing announced a rebranding with a modernized look and revamped messaging, and the addition of Albertse gives Jabz additional leadership and brand power.

“Jabz is poised to become a competitive brand in the boxercise industry with a truly unique approach to a fun and holistic workout in a highly supportive environment,” said Bertus Albertse. “I look forward to empowering our team, building the relationships we need to succeed and consistently adding value to the experience of members, franchise owners, and the brand as a whole.”

## Entities

- Franchising.com (publication)
- Fitness (sector)
- franchise development (topic)
- brand expansion (topic)
- leadership team (topic)
- South Africa (location)
- health and fitness (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210922_jabz_boxing_continues_to_expand_leadership_team_with_the_addition_of_bertus.html). Summarized by Burnaze (https://burnaze.com/article/d76359c6-9dfd-4c23-a76b-5ddb92029251).