---
title: "How Data Drives Restaurant Investments"
url: https://burnaze.com/article/d76fe6fe-b1da-4535-862f-4a47302de09e
source: "1851 Franchise"
original_url: https://1851franchise.com/capitalspring/how-data-drives-restaurant-investments-2711072
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Finance & M&A"]
published: 2019-09-20T20:15:06.000Z
modified: 2026-11-01T02:29:33.185Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a003f3b6be879f7deb9d6c337cb9e07b2472.jpg
---

# How Data Drives Restaurant Investments

**TL;DR:** CapitalSpring uses data to determine restaurant investments and acquisitions. The company's principal, Chad Cohen, discussed the importance of data in investment decisions at the RestCon conference.

*originally published in 1851 Franchise on 2019-09-20. [Read the original](https://1851franchise.com/capitalspring/how-data-drives-restaurant-investments-2711072).*

## Story

Chad Cohen, principal at CapitalSpring, attended the RestCon conference in Addison, Texas where Executives from private-equity firms gathered together to discuss how they are using data when making restaurant investments decisions.

During the conference, Cohen discussed what the brand looks for while determining restaurant investments and acquisitions and how data can play a major factor in the decision process. It was also mentioned that NRD Capital Management decided to hire a consulting firm to conduct a market study which ultimately helped identify the root cause of the turnover a brand was having.

“It’s very key with a lot of brands that we look at where there is a strong affinity to the brand and a loyal customer base, but the brand has outgrown the management team a little bit and needs some support. That’s where it’s nice to come in and kind of bring in an off-the-shelf-type playbook and run it with the brand," said Cohen.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- private equity (topic)
- Capital Spring (investor)
- data analysis (topic)
- NRD Capital (investor)
- restaurant investments (topic)
- RestCon conference (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/capitalspring/how-data-drives-restaurant-investments-2711072). Summarized by Burnaze (https://burnaze.com/article/d76fe6fe-b1da-4535-862f-4a47302de09e).