--- title: "Movita Juice Bar Expands in Northern California with New Franchisees" url: https://burnaze.com/article/d7a0cc78-34bb-4ce1-8df5-72237720a6ad source: "Franchising.com" original_url: https://www.franchising.com/news/20240826_movita_juice_bar_expands_in_northern_california_with_new_franchisees.html category: "Beverage & juice" industry: "Restaurants" segment: "Beverage & juice" topics: ["Development & multi-unit"] published: 2024-08-26T12:00:00.000Z modified: 2026-10-31T18:40:30.074Z image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop --- # Movita Juice Bar Expands in Northern California with New Franchisees **TL;DR:** Movita Juice Bar is expanding in Northern California with new franchisees Mario and Saray. The couple plans to open 3-4 locations in the region within the next five years. *originally published in Franchising.com on 2024-08-26. [Read the original](https://www.franchising.com/news/20240826_movita_juice_bar_expands_in_northern_california_with_new_franchisees.html).* ## Story As first-generation Mexican Americans, both Mario and Saray come from families that instilled a strong work ethic and a commitment to seizing every opportunity. Reflecting on their upbringing, Mario shares, “We both started working at a young age to help our families through challenging times. Those early experiences shaped who we are today and taught us the value of perseverance.” Mario’s career began at the age of 15 as a barista, and over the years, his dedication propelled him through various leadership roles. From managing teams at Home Depot and Lowe’s to launching his own company, Navar Textiles Incorporated, Mario has overseen operations that now supply over 150 stores across Northern California, Northern Nevada, and Southern Oregon. Saray’s entrepreneurial spirit was cultivated in her parents' family business, where she worked throughout her childhood. Despite her busy schedule, she excelled academically, graduating as valedictorian and earning acceptance to the University of California, Los Angeles (UCLA). While pursuing her Bachelor’s degree in Biology, she contributed to groundbreaking research in Ophthalmology, with her work published in two medical journals. After eight years in the healthcare industry, Saray transitioned to Northern California to support her family, focusing on raising their two sons. Now that her children are in school full-time, she is eager to re-enter the workforce alongside her husband as they embark on their new business venture. “For the last five years, we’ve dreamed of opening another business and spent countless hours exploring different options. When our friend, Hugo De La Cruz, introduced us to Movita, everything clicked. We're passionate about healthy living and are excited to promote healthy food alternatives in our community. We believe in the Movita concept and are confident it will thrive in Northern California,” the couple shared. Their goal is to open 3-4 Movita Juice Bar locations in the region within the next five years. "Movita Juice Bar is incredibly proud to welcome Mario and Saray to our franchise family. Their commitment to hard work, healthy living, and community betterment aligns perfectly with the Movita mission, and we look forward to their success," said Jason Steele, Founder and CEO of Steele Advisory Group. Mario and Saray plan to open their first Movita Juice Bar location in the Roseville, CA market. Movita Juice Bar is a leading brand dedicated to promoting healthy lifestyles through its range of fresh juices, smoothies, and wellness products. With a commitment to quality ingredients and community engagement, Movita Juice Bar is setting the standard for healthy, convenient options in the fast-casual market. For more information, visit www.movitajuicebarfranchise.com. Steele Advisory Group, LLC is a premier business consulting firm specializing in empowering franchisors, franchisees, and local businesses with the tools and strategies they need for sustainable growth. Our comprehensive approach provides clients with actionable insights tailored to their unique needs, resulting in lasting operational success. ## Entities - Franchising.com (publication) - Restaurants (sector) - unit expansion (topic) - franchisees (topic) - Home Depot (company) - Lowe's (company) - Jason Steele (person) - Steele Advisory Group (company) - healthy living (topic) - Movita Juice Bar (company) - northern california (topic) - Roseville, CA (location) --- Originally reported by Franchising.com (https://www.franchising.com/news/20240826_movita_juice_bar_expands_in_northern_california_with_new_franchisees.html). Summarized by Burnaze (https://burnaze.com/article/d7a0cc78-34bb-4ce1-8df5-72237720a6ad).