---
title: "Bistro Pardon My French Sets Up Shop at Jeff Sutton’s 373 Broome Street"
url: https://burnaze.com/article/d7cf8b95-f8da-402f-8e01-f3bb2211c6b6
source: "Commercial Observer"
original_url: https://commercialobserver.com/2026/06/pardon-my-french-lease-jeff-sutton-373-broome-street/
author: "Amanda Schiavo"
category: "Restaurants"
industry: "Restaurants"
published: 2026-06-16T15:48:07.000Z
modified: 2026-10-31T13:18:44.693Z
image: https://commercialobserver.com/wp-content/uploads/sites/3/2026/06/Noam-Aziz-Max-Freudenberger-373-Broom-St-credit-Propertyshark.jpg?quality=80&resize=1200%2C630&strip=
---

# Bistro Pardon My French Sets Up Shop at Jeff Sutton’s 373 Broome Street

**TL;DR:** Pardon My French, a French-inspired bistro, is opening a new location in Manhattan's SoHo neighborhood at 373 Broome Street after signing a 1,000-square-foot lease. The restaurant is relocating from its current location at 103 Avenue B, which will close on June 30.

*By Amanda Schiavo, originally published in Commercial Observer on 2026-06-16. [Read the original](https://commercialobserver.com/2026/06/pardon-my-french-lease-jeff-sutton-373-broome-street/).*

## Story

French-inspired bistro **Pardon My French** is coming to Manhattan’s SoHo neighborhood after signing a 1,000-square-foot lease at **373 Broome Street**, a property owned in a joint venture between **Jeff Sutton**’s **Wharton Properties** and **Gorjian Real Estate Group,** according to broker **Meridian Capital Group**.

The asking rent for the ground-floor retail space was $225 per square foot. The length of the lease, which was signed at the end of April, was not disclosed.

Both the landlord and the tenant were represented by **Max Freudenberger** and **Noam Aziz** from Meridian.

“This deal is a strong signal of where the SoHo/Nolita market stands right now,” Freudenberger said in a statement. “Rents north of $200 per square foot for small-format food and beverage concepts reflect genuine operator confidence in this corridor. Pardon My French is a fantastic fit for the neighborhood, and we’re excited to see them bring their concept to Broome Street.”

Pardon My French will close its doors at **103 Avenue B** on June 30 following 11 years in the space. The restaurant made the announcement earlier this month via **Instagram**, but posted a hopeful message about its future on its website.

“We are deeply grateful for every meal shared, every conversation held, and every moment spent together,” the eatery wrote on its website. “This is the end of one chapter. But not the end of the story. A new project is already taking shape, and we look forward to welcoming you again soon.”

## Entities

- Real Estate (sector)
- Commercial Observer (publication)
- lease agreement (topic)
- Amanda Schiavo (person)
- retail space (topic)
- Meridian Capital Group (company)
- restaurant relocation (topic)
- Noam Aziz (person)
- Max Freudenberger (person)
- Pardon My French (company)
- Jeff Sutton (person)
- Wharton Properties (company)

---
Originally reported by Amanda Schiavo, Commercial Observer (https://commercialobserver.com/2026/06/pardon-my-french-lease-jeff-sutton-373-broome-street/). Summarized by Burnaze (https://burnaze.com/article/d7cf8b95-f8da-402f-8e01-f3bb2211c6b6).