---
title: "Milwaukee Business Journal: Big Blue Swim School Plans to Expand to Milwaukee"
url: https://burnaze.com/article/d81aa62d-79a1-444d-9f37-c05aa581a376
source: "1851 Franchise"
original_url: https://1851franchise.com/milwaukee-business-journal-big-blue-swim-school-plans-to-expand-to-milwaukee-2717818
category: "Swim"
industry: "Education & Childcare"
segment: "Swim"
topics: ["Development & multi-unit"]
published: 2022-01-24T20:15:00.000Z
modified: 2026-11-01T02:11:52.997Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8b09cd4ec7130911f57f0c3ccbff1a3d9848.jpg
---

# Milwaukee Business Journal: Big Blue Swim School Plans to Expand to Milwaukee

**TL;DR:** Big Blue Swim School plans to expand to Milwaukee and Madison, Wisconsin, with 11 open locations and 15 more planned to open next year. The franchise was founded in 2009 by Chris DeJong and currently has 160 locations in development.

*originally published in 1851 Franchise on 2022-01-24. [Read the original](https://1851franchise.com/milwaukee-business-journal-big-blue-swim-school-plans-to-expand-to-milwaukee-2717818).*

## Story

In a recent article with the Milwaukee Business Journal, Big Blue Swim School announced its plan to expand into Milwaukee and Madison, Wisconsin. Founded in 2009 by national champion swimmer Chris DeJong, the franchise currently has 11 open locations with 15 more planned to open next year and 160 now in development.

The swim school franchise targeted the Milwaukee market for its close proximity to other Midwest stores in development or already open. The brand’s midwest locations include Chicago, Illinois; Sterlinght Heights and Ann Arbor, Michigan, plus one in development in Minneapolis, Minnesota.

## Entities

- 1851 Franchise (publication)
- location expansion (topic)
- Education & Childcare (sector)
- Milwaukee (location)
- Big Blue Swim School (company)
- midwest expansion (topic)
- Chris DeJong (person)
- swim school franchise (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/milwaukee-business-journal-big-blue-swim-school-plans-to-expand-to-milwaukee-2717818). Summarized by Burnaze (https://burnaze.com/article/d81aa62d-79a1-444d-9f37-c05aa581a376).