---
title: "Big, Bold and Not a Bagel: Einstein Bros. Bagels Launches New Chorizo Breakfast Burrito Nationwide"
url: https://burnaze.com/article/d81e0ca3-3198-4bd2-b013-912ba1ddc0d8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220803_big_bold_and_not_a_bagel_einstein_bros_bagels_launches_new_chorizo_breakfas.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2022-08-03T12:00:00.000Z
modified: 2026-10-31T20:36:46.630Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Big, Bold and Not a Bagel: Einstein Bros. Bagels Launches New Chorizo Breakfast Burrito Nationwide

**TL;DR:** Einstein Bros. Bagels has launched its new Chorizo Breakfast Burrito nationwide in select company and franchise locations. The burrito is available for purchase in-store, on the Einstein Bros. Bagels website or mobile app, or through DoorDash.

*originally published in Franchising.com on 2022-08-03. [Read the original](https://www.franchising.com/news/20220803_big_bold_and_not_a_bagel_einstein_bros_bagels_launches_new_chorizo_breakfas.html).*

## Story

LAKEWOOD, Colo., Aug. 2, 2022 // PRNewswire // - Need a flavor-packed, on-the-go breakfast to get you through the day ahead? Look no further. Einstein Bros. Bagels has launched its mouth-watering Chorizo Breakfast Burrito inside select company and franchise locations.

Holding just the right amount of heat, the made-to-order Chorizo Breakfast Burrito is packed with fresh ingredients including fluffy, cage-free eggs, savory chorizo, thick-cut bacon, perfectly-cooked hashbrowns, a trio of asiago, parmesan and romano cheeses and zesty jalapeno salsa; all rolled up inside a warmed flour tortilla.

"Our version of the Breakfast Burrito is highly flavorful and filling," said Chad Thompson, head of culinary innovation, Einstein Bros. Bagels. "The Chorizo Breakfast Burrito truly lives up to its hype - made to order with just the right amount of smokey, spicy chorizo."

The Chorizo Breakfast Burrito is available starting at $6.99, with prices varying by location. Guests can purchase in-store, on the Einstein Bros. Bagels website or mobile app, or through DoorDash. To celebrate the launch of the burrito, Einstein Bros. Rewards members will receive 2x points when they order the Chorizo Breakfast Burrito in bakery from 8/3-8/7.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- DoorDash (company)
- new menu item (topic)
- breakfast menu (topic)
- Einstein Bros. Bagels (company)
- food launch (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220803_big_bold_and_not_a_bagel_einstein_bros_bagels_launches_new_chorizo_breakfas.html). Summarized by Burnaze (https://burnaze.com/article/d81e0ca3-3198-4bd2-b013-912ba1ddc0d8).