---
title: "Prime IV Hydration & Wellness Announces Details for Danvers Debut"
url: https://burnaze.com/article/d84334ac-47c5-4003-b25f-dd69337bb02d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240821_prime_iv_hydration__wellness_announces_details_for_danvers_debut.html
category: "Wellness, IV & weight loss"
industry: "Beauty & Wellness"
segment: "Wellness, IV & weight loss"
topics: ["Development & multi-unit"]
published: 2024-08-21T12:00:00.000Z
modified: 2026-10-31T18:40:34.788Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Prime IV Hydration & Wellness Announces Details for Danvers Debut

**TL;DR:** Prime IV Hydration and Wellness has signed a franchise agreement with Bennett Blau and Pam Sweet to open a new spa location in Danvers. The location will be at the Liberty Tree Convenience Center and will offer IV therapy treatments.

*originally published in Franchising.com on 2024-08-21. [Read the original](https://www.franchising.com/news/20240821_prime_iv_hydration__wellness_announces_details_for_danvers_debut.html).*

## Story

Prime IV Hydration and Wellness announced this morning the signing of their latest franchise agreement, which will introduce a new spa location to the Danvers community. The spa will open in the Liberty Tree Convenience Center at 35 Independence Way, unit A06A.

This latest deal for the Prime IV brand was struck with Bennett Blau and Pam Sweet, a local husband-and-wife duo who, after decades spent navigating corporate America, have now decided to fulfill a shared dream of going into business for themselves. Their hope being to make a positive difference in people’s lives

“Preventative health is more a part of our daily conversations than ever before, with men and women across New England and beyond increasingly experimenting with various holistic modalities,” Bennett shared. “We’re eager to welcome the public into our spa and give them firsthand experience with the ease, comfort, and value of IV therapy treatments – helping to create a healthier Danvers and Boston area along the way.”

“Nothing drives success in business like a passion for the industry, which is exactly what Bennett and Pam bring to the table,” said Amy Neary, Founder/CEO of Prime IV Hydration & Wellness. “Their commitment to playing a role in the longevity and well-being of Danvers is sure to make Prime IV a welcomed addition to the community.”

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- franchise agreement (topic)
- wellness industry (topic)
- Prime IV Hydration & Wellness (company)
- Amy Neary (person)
- spa expansion (topic)
- Bennett Blau (person)
- Pam Sweet (person)
- Danvers (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240821_prime_iv_hydration__wellness_announces_details_for_danvers_debut.html). Summarized by Burnaze (https://burnaze.com/article/d84334ac-47c5-4003-b25f-dd69337bb02d).