---
title: "Fast Casual: How MOOYAH Burgers, Fries & Shakes Shakes Up The Better Burger Industry"
url: https://burnaze.com/article/d846036e-8c9e-4e1f-bb35-b953a626f2fc
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-how-mooyah-burgers-fries-shakes-shakes-up-the-better-burger-industry-5154
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-07-06T22:17:07.000Z
modified: 2026-11-01T04:13:33.200Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a3be346c99b891f6e5b2b5c1b5ac8c83213160706173307.jpeg
---

# Fast Casual: How MOOYAH Burgers, Fries & Shakes Shakes Up The Better Burger Industry

**TL;DR:** MOOYAH Burgers, Fries & Shakes, a Dallas-based better burger brand, has seen rapid growth, including a 31% increase in sales in 2015. The brand's success can be attributed to its passion and attention to detail, according to CEO Rich Hicks.

*originally published in 1851 Franchise on 2016-07-06. [Read the original](https://1851franchise.com/fast-casual-how-mooyah-burgers-fries-shakes-shakes-up-the-better-burger-industry-5154).*

## Story

The burger biz is booming. While burger behemoth McDonald's has shown signs of weakness over the years, the better burger industry has exploded - including rapidly growing Dallas-based MOOYAH Burgers, Fries & Shakes. Recently, FastCasual.com took a look at this emerging burger brand and spoke with Rich Hicks, CEO of MOOYAH Burgers, Fries & Shakes, to learn more about the brand's recipe for success.

"Passion and attention to detail have been imperative from the very beginning," Hicks told FastCasual.com. "Our team has always been obsessed with exceptional food quality and making sure that every guest leaves our restaurant nothing short of satisfied."

That passion and attention to detail helped MOOYAH increase sales by more than 31% in 2015, according to the 2016 Top 500 Chain Restaurant Report from Technomic.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- MOOYAH (company)
- sales growth (topic)
- Technomic (company)
- brand success (topic)
- better-burger industry (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-how-mooyah-burgers-fries-shakes-shakes-up-the-better-burger-industry-5154). Summarized by Burnaze (https://burnaze.com/article/d846036e-8c9e-4e1f-bb35-b953a626f2fc).