---
title: "Consumer Marketing News, Views, and Reviews: May 2023"
url: https://burnaze.com/article/d88706d3-9976-47c3-9ad5-5666f46961ef
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_may_2023_1.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology","Marketing"]
published: 2023-05-08T09:00:00.000Z
modified: 2026-10-31T20:32:45.352Z
image: https://imgs.franchising.com/art/articles/7599_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: May 2023

**TL;DR:** The May edition of the Franchise Marketing & Leadership Report covers consumer data privacy and third-party cookies, among other trends and studies in the franchise industry. The report features articles on various topics, including the use of AI and customer data in restaurant success.

*By Eddy Goldberg, originally published in Franchising.com on 2023-05-08. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_may_2023_1.html).*

## Story

Welcome to the May edition of the Franchise Marketing & Leadership Report! This month we feature several articles on third-party cookies and consumer data privacy, an ongoing dilemma for consumer marketers. (We’ll take a look into AI and ChatGPT when the current hyperbole settles some.)

If you have news items, trends, reports, or studies you think will be useful to franchise consumer marketing leaders looking to navigate 2023, please forward them our way! And now, the news… Tennessee and Montana To Enact Comprehensive Consumer Privacy Bills Third-Party Data in a Privacy-Centric World (Study) Why Customer Data Is the Holy Grail of Restaurant Success Cytrio Launches Privacy UX Platform To Help Businesses Navigate Data Privacy Laws Third-Party Data Remains an Integral Part of Digital Marketing (Study) Culture, Data, and Insights: The Three Pillars of CX Success Using AI To Translate Human Language Into Data Sweetgreen Debuts $10/Month Loyalty Program KBP Brands Rolls Out SMS Marketing to Its 847 KFC Stores Email Marketing Strategy: Cultivating Prospects With Content The State of Guest Experience in Fast Casual (Report) White Castle Embraces AI, Robotics To Improve Customer Experience Tim Hortons Hatches Plan To Build U.S.

Brand Recognition Starbucks and the Coffee Sector are Buzzing Could Plant-Based Meats Spark the Next Quick-Service Battle?

## Entities

- Franchising.com (publication)
- Starbucks (company)
- Eddy Goldberg (person)
- customer experience (topic)
- Technology (sector)
- ai technology (topic)
- Sweetgreen (company)
- Tim Hortons (company)
- restaurant marketing (topic)
- White Castle (company)
- KBP Brands (company)
- Cytrio (company)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_may_2023_1.html). Summarized by Burnaze (https://burnaze.com/article/d88706d3-9976-47c3-9ad5-5666f46961ef).