---
title: "The Augusta Chronicle: Quick Service Restaurants Look to Grow in Augusta"
url: https://burnaze.com/article/d8c34cbd-85ef-4910-8fae-60bf5eb4752c
source: "1851 Franchise"
original_url: https://1851franchise.com/the-augusta-chronicle-quick-service-restaurants-look-to-grow-in-augusta-10695
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-02-28T13:08:50.000Z
modified: 2026-11-01T04:12:02.339Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d32676.jpg
---

# The Augusta Chronicle: Quick Service Restaurants Look to Grow in Augusta

**TL;DR:** Wing Zone and Your Pie, two Georgia-based brands, are looking to grow in Augusta, Georgia, due to its small-tier market and large college and military population. Wing Zone is targeting the community for multiple units as part of its home state expansion.

*originally published in 1851 Franchise on 2017-02-28. [Read the original](https://1851franchise.com/the-augusta-chronicle-quick-service-restaurants-look-to-grow-in-augusta-10695).*

## Story

While their ranking in the QSR Growth 40 dropped a few slots this yea, the restaurant development scene continues to heat up in Augusta, Georgia. For yet another year the community was named a top small city to open a quick-service restaurant in.

Two brands that have taken notice of the opportunity in Augusta is Georgia-based brand Wing Zone and Atlanta-based Your Pie.

“There is something to be said about small-tier markets like Augusta,” said Matt Friedman, CEO of Atlanta-based Wing Zone. “We can open two or three locations and have a real presence in the market. It’s difficult to penetrate the bigger cities. If we had three restaurants in Atlanta, nobody would know who we are. It’s not as overwhelming as if you had to build 20 stores to have a presence.”

Because of Augusta's large college and military population, Wing Zone, the wing delivery brand, is targeting the community for multiple units as the franchise brand continues its home state expansion.

“We love local owners – we love the idea of people becoming business owners in their own market,” Friedman said. “Everyone preaches they get involved in the community, but we want someone who lives there who is part of the business community and is involved in charities.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Your Pie Pizza (company)
- Wing Zone (company)
- quick service restaurants (topic)
- georgia market (topic)
- Augusta (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-augusta-chronicle-quick-service-restaurants-look-to-grow-in-augusta-10695). Summarized by Burnaze (https://burnaze.com/article/d8c34cbd-85ef-4910-8fae-60bf5eb4752c).