---
title: "Beer! Franchising! Marketing!"
url: https://burnaze.com/article/d8cb8fa9-9627-446e-8e20-996a936318e3
source: "1851 Franchise"
original_url: https://1851franchise.com/beer-franchising-marketing-5477
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Marketing"]
published: 2016-08-11T00:19:00.000Z
modified: 2026-11-01T03:18:35.157Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Beer! Franchising! Marketing!

**TL;DR:** Mike discusses the current stage of marketing, highlighting the importance of user-generated content and social media in the craft beer industry. He also mentions the growth of the craft beer industry and the role of social media in it.

*originally published in 1851 Franchise on 2016-08-11. [Read the original](https://1851franchise.com/beer-franchising-marketing-5477).*

## Story

Mike believes we are at the stage of marketing where "there is a tremendous amount of user generator content, and people spending a lot of time talking about beer and the local brew pubs". The social media channels are in place and asking for participation and the "trick is to find our soul and share it with the world". Mike shares how the craft beer industry has grown and the role social media plays in the growth.

We love what Mike shares about Pokemon Go and from the files of "the things I never thought I'd say"

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- social media (topic)
- marketing (topic)
- craft beer (topic)
- Pokémon (company)
- user generated content (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/beer-franchising-marketing-5477). Summarized by Burnaze (https://burnaze.com/article/d8cb8fa9-9627-446e-8e20-996a936318e3).