---
title: "Adweek: Instagram Released a Handbook Full of Tips for Creating Content on IGTV"
url: https://burnaze.com/article/d92a3cb1-f3b9-40e2-ba96-7b04dc67ae2a
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-instagram-released-a-handbook-full-of-tips-for-creating-content-on-igtv-2707004
category: "Technology"
topics: ["Technology"]
published: 2018-06-29T18:13:26.000Z
modified: 2026-11-01T04:09:16.232Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e40fe276a31ba644b63040b97ee183861767.jpg
---

# Adweek: Instagram Released a Handbook Full of Tips for Creating Content on IGTV

**TL;DR:** Instagram released a 48-page guide with tips for creating content on IGTV, recommending 4K video and apps like Filmic Pro and InShot. The guide is intended to help content creators, including franchisors, produce high-quality content on the platform.

*originally published in 1851 Franchise on 2018-06-29. [Read the original](https://1851franchise.com/adweek-instagram-released-a-handbook-full-of-tips-for-creating-content-on-igtv-2707004).*

## Story

Content creators are diving into Instagram’s new IGTV platform less than a week after its launch. And now, as Adweek points out, the social media platform is taking active steps to ensure that the platform is off to a strong start. Instagram released a 48-page guide packed with tips and products for creating the best possible content for IGTV.

The biggest takeaway from the guide is that it’s best for users to capture the highest quality video possible when posting on IGTV. Instagram recommends 4K video to make the editing process easier. The company also recommends that users use apps like Filmic Pro and InShot when creating their content, and suggests that it’s worth it to buy accessories to make content creation easier. Those accessories include lenses and stands to stabilize shooting.

By leveraging this new guide, content creators looking to engage IGTV — including franchisors — have the ability to learn best practices from day one. This will help enhance the quality of their content, ultimately making the experience more enjoyable for consumers and prospective franchisees.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media (topic)
- content creation (topic)
- franchisors (topic)
- igtv (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-instagram-released-a-handbook-full-of-tips-for-creating-content-on-igtv-2707004). Summarized by Burnaze (https://burnaze.com/article/d92a3cb1-f3b9-40e2-ba96-7b04dc67ae2a).