--- title: "The Habit Burger Grill Brings Their Love of Craft to NorCal with New Restaurant Opening in California" url: https://burnaze.com/article/d95201de-7bcf-4220-8458-cbd8b10dbf25 source: "Franchising.com" original_url: https://www.franchising.com/news/20230118_the_habit_burger_grill_brings_their_love_of_craft_to_norcal_with_new_restau.html category: "Burger" industry: "Restaurants" segment: "Burger" topics: ["Development & multi-unit"] published: 2023-01-18T12:00:00.000Z modified: 2026-10-31T20:34:46.083Z image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop --- # The Habit Burger Grill Brings Their Love of Craft to NorCal with New Restaurant Opening in California **TL;DR:** The Habit Burger Grill opens a new restaurant in Oakland, California, serving its award-winning Charburgers and signature sandwiches. The Habit Burger Grill was founded in California nearly 55 years ago and has grown to over 350 restaurants in 14 states. *originally published in Franchising.com on 2023-01-18. [Read the original](https://www.franchising.com/news/20230118_the_habit_burger_grill_brings_their_love_of_craft_to_norcal_with_new_restau.html).* ## Story In honor of the grand-opening, The Habit Burger Grill will host an exclusive pre-opening VIP event for their CharClub and mobile app members. Guests can receive an invite to this exclusive sneak peek by signing up at - **Free Charburger Day (Saturday, January 21):** The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free freshly-made Charburger, fries and drink. Must be a CharClub member and present VIP invitation. - **Free Habit Day (Monday, January 23):** The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free chargrilled meal from one of our pre-set menus. Must be a CharClub member and present VIP invitation. - **Free Habit Day (Tuesday, January 24):** The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free chargrilled meal from one of our pre-set menus. Must be a CharClub member and present VIP invitation. “The Habit Burger Grill was founded in California nearly 55 years ago in Santa Barbara, so we are always excited to open another location in this beautiful state and especially in the bright side of the bay—Oakland,” said Douglas Branigan, Chief Development Officer at The Habit Burger Grill. "We can’t wait to serve Oakland up our Habit Hospitality and show them our love of craft in all we do.” This second Oakland restaurant will offer dine-in and takeout; curbside pick-up and delivery will be available via The Habit Mobile App and online at order.habitburger.com. Guests also have additional convenient ordering options including state-of-the-art indoor self-serve kiosks and delivery through DoorDash, Postmates and Uber Eats. The Habit Burger Grill was named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” With its cooked-to-order mantra, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade ahi tuna and tenderloin steak. Guests at The Habit Burger Grill can always count on freshly-made, handcrafted quality served up with genuine hospitality. This Habit Burger Grill will be open from 10:30 a.m. - 10:00 p.m. Monday - Sunday. Connect with The Habit Burger Grill on social media at facebook.com/habitburgergrill, instagram.com/habitburgergrill, twitter.com/habitburger, tiktok.com/@habitburgergrill, and youtube.com/habittube. Born in Santa Barbara, California in 1969, The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh handcrafted salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines, named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” and featured in Newsweek’s “America’s Favorite Restaurant Chains 2022.” The Habit Burger Grill has since grown to over 350 restaurants in 14 states throughout Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as 12 international locations, five in China and seven in Cambodia. More information is available at www. ## Entities - Franchising.com (publication) - Restaurants (sector) - unit expansion (topic) - restaurant opening (topic) - California (location) - DoorDash (company) - Uber Eats (company) - Postmates (company) - california expansion (topic) - The Habit Burger Grill (company) - Oakland (location) --- Originally reported by Franchising.com (https://www.franchising.com/news/20230118_the_habit_burger_grill_brings_their_love_of_craft_to_norcal_with_new_restau.html). Summarized by Burnaze (https://burnaze.com/article/d95201de-7bcf-4220-8458-cbd8b10dbf25).