---
title: "Fortune: Instagram Launches Events Channel Featuring User Generated Content"
url: https://burnaze.com/article/d95d90ef-59d5-46ec-96da-98ed7b9f1787
source: "1851 Franchise"
original_url: https://1851franchise.com/fortune-instagram-launches-events-channel-featuring-user-generated-content-5541
category: "Technology"
topics: ["Technology"]
published: 2016-08-18T16:11:38.000Z
modified: 2026-11-01T04:13:22.722Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f7bcdba1056078e036fcce523a7396511805160818110038.jpg
---

# Fortune: Instagram Launches Events Channel Featuring User Generated Content

**TL;DR:** Instagram is launching an Events channel featuring user-generated content in its Explore section. The new tool is customized for every individual user and shows videos for major events based on who a user follows and what photos and videos they like.

*originally published in 1851 Franchise on 2016-08-18. [Read the original](https://1851franchise.com/fortune-instagram-launches-events-channel-featuring-user-generated-content-5541).*

## Story

According to a recent article from Fortune, Instagram is now adding an “Events” channel to its Explore section that features user videos from specific events. The new tool is customized for every individual user, and show videos for major events based on who a user follows and what photos and videos they like.

This isn’t the first time Instagram has tested out event videos—last year, the app created a special section where users could watch Halloween related videos created by other users. However, this is the first time that Instagram is creating video reels through an algorithm.

Right now, updates for Instagram Events are only available in the U.S. But the brand says it’s planning on rolling the new feature out to the rest of the world soon.

## Entities

- 1851 Franchise (publication)
- General (sector)
- United States (location)
- Instagram (company)
- Fortune (company)
- Snapchat (company)
- user generated content (topic)
- social media feature (topic)
- algorithmic feed (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fortune-instagram-launches-events-channel-featuring-user-generated-content-5541). Summarized by Burnaze (https://burnaze.com/article/d95d90ef-59d5-46ec-96da-98ed7b9f1787).