---
title: "Velox Valuations Raises the Bar for Appraisal Services with New Franchise Business Launch in Phoenix"
url: https://burnaze.com/article/d95ef75f-ed33-439e-a67c-9c7d1543cc88
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261021_velox_valuations_raises_the_bar_for_appraisal_services_with_new_franchise_b.html
category: "Home Services"
industry: "Home Services"
published: 2026-10-21T12:00:00.000Z
modified: 2026-11-01T22:33:46.476Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# Velox Valuations Raises the Bar for Appraisal Services with New Franchise Business Launch in Phoenix

**TL;DR:** Velox Valuations has launched a new franchise appraisal business in the Phoenix Metro area, led by local entrepreneur Katya Borisova. The expansion is part of Velox's national growth and commitment to partnering with local leaders to enhance residential real estate appraisal services.

*originally published in Franchising.com on 2026-10-21. [Read the original](https://www.franchising.com/news/20261021_velox_valuations_raises_the_bar_for_appraisal_services_with_new_franchise_b.html).*

## Story

PHOENIX – Velox Valuations announced today the launch of its newest franchise appraisal business serving the Phoenix Metro area. This expansion marks a key milestone in Velox’s ongoing national growth and its commitment to partnering with local leaders to enhance the quality and accessibility of residential real estate appraisal services.

Leading the new business is local entrepreneur and Phoenix resident Katya Borisova, who brings a diverse background spanning real estate, appraisal services, strategy and business development. Katya brings experience as both an appraiser and real estate investor, with firsthand experience working with investors and lenders throughout Arizona.

“I’ve experienced the real estate industry from multiple perspectives, which has given me a strong understanding of what clients are looking for when it comes to appraisal services,” said Borisova. “Joining Velox allows me to build on that experience while having the resources and support of a national brand behind me. I’m excited to grow the business and become a trusted resource for clients throughout the Phoenix area.”

Velox Valuations distinguishes itself through its direct approach, connecting certified appraisers with clients without intermediaries. This method ensures that each appraisal is performed with precision, consistency, and accountability. By leveraging advanced digital tools and a streamlined process, Velox Valuations provides fast, reliable, and credible valuations, allowing franchisees to thrive in a competitive market.

“Katya brings a unique combination of real estate knowledge, entrepreneurial experience and marketing expertise to Velox Valuations,” said Chad Barker, CEO of Velox Valuations. “Her extensive business background and strong understanding of the industry positions her well to build lasting relationships in the Phoenix market. We’re excited to support Katya as she grows her Velox Valuations business.”

The company’s decision to franchise stems from its desire to share its success with certified appraisers across the country, allowing them to scale their businesses under the strength of an established brand. Velox Valuations aims to strategically expand its footprint across the United States, focusing on markets with exceptional entrepreneurial talent. Velox is committed to not just short-term gains but also to creating a legacy for franchisees through sustainable, equity-driven business models.

## Entities

- Franchising.com (publication)
- Real Estate (sector)
- Phoenix (location)
- real estate (topic)
- national expansion (topic)
- franchise business (topic)
- Velox Valuations (company)
- Chad Barker (person)
- appraisal services (topic)
- Katya Borisova (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20261021_velox_valuations_raises_the_bar_for_appraisal_services_with_new_franchise_b.html). Summarized by Burnaze (https://burnaze.com/article/d95ef75f-ed33-439e-a67c-9c7d1543cc88).