---
title: "Fast Casual: Potbelly strengthens turnaround strategy with VP, CMO"
url: https://burnaze.com/article/d9dc9539-a5f5-41a4-b010-a60961a674ed
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-potbelly-strengthens-turnaround-strategy-with-vp-cmo-2706828
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["People"]
published: 2018-06-14T14:09:14.000Z
modified: 2026-11-01T03:00:26.685Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5d4adbc7df726f8414528afdac54e1c76093.jpg
---

# Fast Casual: Potbelly strengthens turnaround strategy with VP, CMO

**TL;DR:** Potbelly has appointed Brandon Rhoten as its new senior vice president and chief marketing officer. Rhoten will oversee all marketing efforts for the brand.

*originally published in 1851 Franchise on 2018-06-14. [Read the original](https://1851franchise.com/fast-casual-potbelly-strengthens-turnaround-strategy-with-vp-cmo-2706828).*

## Story

Potbelly has announced a change in its leadership team. According to a recent article in Fast Casual, Brandon Rhoten will serve as both the CMO and VP for the brand.

"Potbelly is THE brand in the space that can truly be interesting. I’m excited to join the team so we can make the sandwich category irresistible for consumers again," said Rhoten.

Prior to the role, Rhoten has spent a decade and a half gaining experience in the restaurant industry. This time has prepared him to handle all of the marketing responsibilities required by the role.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- marketing strategy (topic)
- FastCasual (publication)
- leadership change (topic)
- Potbelly (company)
- cmo appointment (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-potbelly-strengthens-turnaround-strategy-with-vp-cmo-2706828). Summarized by Burnaze (https://burnaze.com/article/d9dc9539-a5f5-41a4-b010-a60961a674ed).