---
title: "Fox Business: PepsiCo To Buy Probiotic Drinks Maker KeVita"
url: https://burnaze.com/article/da777539-585e-4d51-8639-da80715d6214
source: "1851 Franchise"
original_url: https://1851franchise.com/fox-business-pepsico-to-buy-probiotic-drinks-maker-kevita-7953
category: "Finance"
topics: ["Finance & M&A"]
published: 2016-11-22T18:13:01.000Z
modified: 2026-11-01T03:15:52.987Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/03bc23038ffe0e8cf13fe1d58e1ff421298.jpg
---

# Fox Business: PepsiCo To Buy Probiotic Drinks Maker KeVita

**TL;DR:** PepsiCo is acquiring KeVita, a health beverage maker, to diversify its soft drinks business and tap into health-conscious consumers. The Dr Pepper Snapple Group Inc is also purchasing Bai Brands LLC, an antioxidant beverages maker.

*originally published in 1851 Franchise on 2016-11-22. [Read the original](https://1851franchise.com/fox-business-pepsico-to-buy-probiotic-drinks-maker-kevita-7953).*

## Story

On Tuesday, PepsiCo Inc announced its purchase of health beverage maker KeVita Inc, reports Fox Business , “in an effort to diversify its soft drinks business and tab health conscious consumers.”

All of California-based KeVita’s two dozen plus flavors of probiotic drinks are gluten-free, vegan and organic.

The Dr Pepper Snapple Group Inc also announced that it would purchase Bai Brands LLC, an antioxidant beverages maker. It’s clear that there was a big of competition taking place between the Dr Pepper Snapple Group Inc and PepsiCo Inc, seeing as Reuters reported Pepsi was nearing a deal to purchase KeVita just last month.

All these purchases took place only a week after five U.S. cities announced new taxes on sodas .

## Entities

- 1851 Franchise (publication)
- General (sector)
- PepsiCo (company)
- Fox Business (company)
- competition (topic)
- Dr Pepper (company)
- Reuters (company)
- beverage acquisition (topic)
- health drinks (topic)
- soft drinks business (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fox-business-pepsico-to-buy-probiotic-drinks-maker-kevita-7953). Summarized by Burnaze (https://burnaze.com/article/da777539-585e-4d51-8639-da80715d6214).