---
title: "Hammer & Nails cuts a trio of leadership moves"
url: https://burnaze.com/article/daabd9c4-a855-49ba-b4a0-efdc0743f2f3
source: "Franchise Magazine USA — Beauty"
original_url: https://franchisemagazineusa.com/hammer-nails-cuts-a-trio-of-leadership-moves/
author: "Andrew Carlo"
category: "Wax, brow & lash"
industry: "Beauty & Wellness"
segment: "Wax, brow & lash"
topics: ["People"]
published: 2026-09-30T09:37:17.000Z
modified: 2026-10-31T13:15:36.785Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/09/Hammer-and-Nails-Logo.jpg
---

# Hammer & Nails cuts a trio of leadership moves

**TL;DR:** Hammer & Nails, a luxury grooming franchise, has made several leadership moves, including promoting Kelly Daniels to senior vice president of operations and naming Jim Graham as vice president of field operations. The brand has 76 locations in 24 states and is continuing on a growth trajectory.

*By Andrew Carlo, originally published in Franchise Magazine USA — Beauty on 2026-09-30. [Read the original](https://franchisemagazineusa.com/hammer-nails-cuts-a-trio-of-leadership-moves/).*

## Story

Hammer & Nails, a luxury grooming franchise aimed at men, announced it has made a series of leadership moves.

The Folsom, California-based company announced that Kelly Daniels has been promoted to senior vice president of operations, Jim Graham has been named vice president of field operations, and will now serve as vice president of marketing.

In a statement issued by Hammer & Nails, the brand said the moves “will strengthen operations, franchise performance and marketing for the elevated men’s barbershop and lounge concept.”

Established in West Hollywood in 2013 as a men’s grooming outlet, Hammer & Nails added barber services in 2018. The brand has since grown to 76 locations in 24 states, offering haircuts, shaves, skincare, waxing and nail care.

“As Hammer & Nails continues on an exciting growth trajectory, we’re investing in the leadership and infrastructure needed to scale the brand thoughtfully and support our franchise partners,” said Aaron Meyers, CEO of Hammer & Nails. “Kelly, Jim and Mary each bring tremendous experience and expertise to their roles, and together they give us an incredibly strong leadership team to help guide Hammer & Nails through its next phase of growth.”

Daniels will oversee operations with a focus on strengthening systems, processes and execution, the company said. The new senior vice president brings 11 years of experience scaling organizations and driving operational efficiency, Hammer & Nails said.

As vice president of field operations, Graham will work closely with franchisees. He brings more than 15 years of operations and strategy experience working with multi-brand and franchise organizations.

Wehrer most recently served as vice president of marketing for Floyd’s 99 Barbershops, with more than 175 locations nationwide.

## Entities

- franchise growth (topic)
- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- California (location)
- Andrew Carlo (person)
- operations management (topic)
- Hammer & Nails (company)
- Floyd's 99 Barbershops (company)
- West Hollywood (location)
- Aaron Meyers (person)
- leadership moves (topic)
- Kelly Daniels (person)

---
Originally reported by Andrew Carlo, Franchise Magazine USA — Beauty (https://franchisemagazineusa.com/hammer-nails-cuts-a-trio-of-leadership-moves/). Summarized by Burnaze (https://burnaze.com/article/daabd9c4-a855-49ba-b4a0-efdc0743f2f3).