---
title: "Build-A-Bear's New Holiday Film 'Glisten and the Merry Mission' Opens This Weekend in Theaters"
url: https://burnaze.com/article/dabdbd94-77dd-4d3e-bbe0-12aab0018d42
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231106_buildabear39s_new_holiday_film_39glisten_and_the_merry_mission39_opens_this.html
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2023-11-06T12:00:00.000Z
modified: 2026-10-31T20:03:18.940Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Build-A-Bear's New Holiday Film 'Glisten and the Merry Mission' Opens This Weekend in Theaters

**TL;DR:** Build-A-Bear Workshop's new animated holiday film 'Glisten and the Merry Mission' is now playing at select Cinemark theaters. The film is being offered with a promotion where families can receive a free kid's ticket when they create and purchase a furry friend at a participating Build-A-Bear Workshop.

*originally published in Franchising.com on 2023-11-06. [Read the original](https://www.franchising.com/news/20231106_buildabear39s_new_holiday_film_39glisten_and_the_merry_mission39_opens_this.html).*

## Story

ST. LOUIS, Nov. 3, 2023 // PRNewswire // - The much anticipated, new animated holiday film by Build-A-Bear Workshop, Inc., is now playing at select Cinemark theaters. Build-A-Bear recently hosted a private showing of the movie in St. Louis to kick off this weekend's theatrical release, and the feedback from kids and parents alike is overwhelmingly positive and included laughing, smiles, gasping and applause. Early reviews of the movie note its charm and good cheer, as Glisten and the Merry Mission is on its way to becoming one of the season's favorite holiday movies for families.

In collaboration with exclusive theater partner, Cinemark, Build-A-Bear is offering families a free kid's Glisten and the Merry Mission movie ticket when they create and purchase their own furry friend, including the newly released Merry Mission plush collection, at a participating Build-A-Bear Workshop.

Glisten and the Merry Mission is now playing at select Cinemark theaters across the U.S. Tickets are now available for purchase by visiting online and on the Cinemark app.

SOURCE Build-A-Bear Workshop

## Entities

- Franchising.com (publication)
- Retail (sector)
- Build-A-Bear Workshop (company)
- promotional offer (topic)
- Cinemark (company)
- holiday film (topic)
- theater partnership (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231106_buildabear39s_new_holiday_film_39glisten_and_the_merry_mission39_opens_this.html). Summarized by Burnaze (https://burnaze.com/article/dabdbd94-77dd-4d3e-bbe0-12aab0018d42).