--- title: "Franchise Businesses Sell At Higher Price Point" url: https://burnaze.com/article/dac55ea3-0f1a-43d0-8853-a20189601c6a source: "Franchising.com" original_url: https://www.franchising.com/articles/franchise_businesses_sell_at_higher_price_point.html author: "Multi-Unit Franchisee" category: "Franchise Industry" industry: "Franchise Industry" topics: ["Finance & M&A"] published: 2021-05-26T10:00:00.000Z modified: 2026-11-01T01:44:34.037Z image: https://imgs.franchising.com/art/articles/5996_plate.jpg --- # Franchise Businesses Sell At Higher Price Point **TL;DR:** Franchise businesses sell at a 1.5 times higher price point than non-franchise businesses, according to a study from Palm Beach Atlantic University's Rinker School of Business. The study found that small businesses in the food/restaurant category sold at a .5 times higher price than other personal and professional small business categories. *By Multi-Unit Franchisee, originally published in Franchising.com on 2021-05-26. [Read the original](https://www.franchising.com/articles/franchise_businesses_sell_at_higher_price_point.html).* ## Story When it comes to resale value, franchises beat non-franchise businesses, according to a new study from Palm Beach Atlantic University’s (PBA) Rinker School of Business. After examining 2,159 business resales over a ten year period, the researchers found that franchise businesses sold at a 1.5 times higher price than non-franchise businesses. In addition, small businesses in the food/restaurant category sold at a .5 times higher price than other personal and professional small business categories. “Our research supports the value of a franchise branded business,” said Dr. John P. Hayes, director of PBA’s Titus Center for Franchising. “If two people operate the same type of business over a period of years and enjoy similar sales, the franchise business is more likely to sell at a higher price point. Business owners ought to be aware of that information in advance of launching a business.” The study titled “Determinants Impacting Resale Premium Disparity when Selling a Small Business: A predictive Non-Linear Approach,” will be published in the Fall 2021 issue of the “Journal of Business and Economic Studies.” - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - Franchise Industry (sector) - Multi-Unit (company) - Multi-Unit Franchisee (person) - franchise sales (topic) - Titus Center for Franchising (company) - business valuation (topic) - resale value (topic) --- Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/franchise_businesses_sell_at_higher_price_point.html). Summarized by Burnaze (https://burnaze.com/article/dac55ea3-0f1a-43d0-8853-a20189601c6a).