---
title: "Unilever To Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off"
url: https://burnaze.com/article/dbc5252c-b8ef-452c-aaf0-c3777953b6e7
source: "Athletech News"
original_url: https://athletechnews.com/unilever-acquire-supplements-brand-gruns/
author: "Prerna Bedi and Abigail Summerville"
category: "Finance"
topics: ["Finance & M&A"]
published: 2026-04-09T15:52:54.000Z
modified: 2026-10-31T16:23:44.875Z
image: https://athletechnews.com/wp-content/uploads/2026/04/Unilever.webp
---

# Unilever To Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off

**TL;DR:** Unilever will buy US-based nutritional supplements brand Grüns for an undisclosed amount, increasing its focus on wellbeing and beauty products. This acquisition adds to Unilever's portfolio of supplement brands and strengthens its footing in the US wellbeing market.

*By Prerna Bedi and Abigail Summerville, originally published in Athletech News on 2026-04-09. [Read the original](https://athletechnews.com/unilever-acquire-supplements-brand-gruns/).*

## Story

(Reuters) — Unilever said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products.

This is Unilever’s first acquisition since it agreed last month to merge its food business with spice-maker McCormick, creating a $65 billion food giant.

Launched in 2023, Grüns was valued at $500 million in a Series B investment round in 2025. The company produces gummy bears made from ingredients such as vegetables and fruits.

The acquisition will add to Unilever’s expanding portfolio of supplement brands and also help the company strengthen its footing in the wellbeing market in the U.S.

The British group bought hair growth supplements brand Nutrafol in 2022, SmartyPants Vitamins in 2020 and gummy vitamins brand Olly Nutrition in 2019.

“We see a significant opportunity to scale the brand within our Wellbeing business,” Unilever Wellbeing CEO Jostein Solheim said of Grüns in a statement.

## Entities

- Athletech News (publication)
- Finance (sector)
- Unilever (company)
- beauty products (topic)
- Grüns (company)
- McCormick (company)
- Jostein Solheim (person)
- Nutrafol (company)
- SmartyPants Vitamins (company)
- Olly Nutrition (company)
- wellbeing focus (topic)
- supplement brand acquisition (topic)

---
Originally reported by Prerna Bedi and Abigail Summerville, Athletech News (https://athletechnews.com/unilever-acquire-supplements-brand-gruns/). Summarized by Burnaze (https://burnaze.com/article/dbc5252c-b8ef-452c-aaf0-c3777953b6e7).