---
title: "Happiness Has a Flavor—And It Tastes Like Habit Burger & Grill"
url: https://burnaze.com/article/dbc65f0c-1875-473d-b156-a1fbbb48dc3e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250318_happiness_has_a_flavorand_it_tastes_like_habit_burger__grill.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2025-03-18T12:00:00.000Z
modified: 2026-11-01T22:32:34.577Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Happiness Has a Flavor—And It Tastes Like Habit Burger & Grill

**TL;DR:** A new report shows a correlation between happiness and the presence of Habit Burger & Grill in US cities, with the top three happiest cities all having a Habit location. Habit Burger & Grill's Chief Marketing Officer, Jack Hinchliffe, suggests that the company may be able to fix the happiness gap in Cleveland, which does not have a Habit location.

*originally published in Franchising.com on 2025-03-18. [Read the original](https://www.franchising.com/news/20250318_happiness_has_a_flavorand_it_tastes_like_habit_burger__grill.html).*

## Story

Irvine, CA —The results are in. The happiest places in the U.S. have one delicious thing in common: Habit Burger & Grill. A new report ranking the happiest cities in the U.S. shows a perfect correlation between happiness and Habit, with the top three spots all home to Habit’s signature chargrilled flavor and award-winning burgers.

#1 Happiest City: Fremont, CA – Home to a Habit #2 Happiest City: San Jose, CA – Also home to a Habit #3 Happiest City: Irvine, CA – Habit HQ, baby!

But at the bottom of the happiness ranking? Cleveland, OH, a city without a Habit Burger Grill. Coincidence? We think not.

“Our perfect correlation between happiness and Habit might not be scientific, but let’s be honest—when you’re biting into a freshly chargrilled Double Charburger, life is just better,” said Jack Hinchliffe, Chief Marketing Officer at Habit & Burger Grill. “Cleveland, we see you. And we have a feeling this happiness gap might be something we can fix.”

What exactly does that mean? Well, let’s just say Habit believes everyone deserves a taste the #1-ranked* Double Charburger—wherever they are. But it’s clear that the char-to-joy ratio is undeniable; every city that ranks high on happiness has a Habit, and the one at the bottom doesn’t. That’s some serious food for thought.

For now, we’ll let the numbers speak for themselves. But if you're in Cleveland and suddenly find yourself craving a fresh, chargrilled-to-order Double Charburger, we’d say... stay tuned.

## Entities

- Franchising.com (publication)
- QSR (sector)
- expansion plans (topic)
- Habit Burger & Grill (company)
- burger chain (topic)
- Jack Hinchliffe (person)
- Irvine, CA (location)
- San Jose, CA (location)
- Cleveland, OH (location)
- Fremont, CA (location)
- happiness ranking (topic)
- us cities (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250318_happiness_has_a_flavorand_it_tastes_like_habit_burger__grill.html). Summarized by Burnaze (https://burnaze.com/article/dbc65f0c-1875-473d-b156-a1fbbb48dc3e).