---
title: "Build-A-Bear Celebrates International Day of Play with 'The Stuff You Love': Free Lil Cub Bears, Heartwarming Donations and Fun for Kids"
url: https://burnaze.com/article/dbde6a29-103c-4e6d-8661-ee6bb73bc6de
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240610_buildabear_celebrates_international_day_of_play_with_39the_stuff_you_love39.html
category: "Retail"
industry: "Retail"
published: 2024-06-10T12:00:00.000Z
modified: 2026-10-31T18:49:53.620Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Build-A-Bear Celebrates International Day of Play with 'The Stuff You Love': Free Lil Cub Bears, Heartwarming Donations and Fun for Kids

**TL;DR:** Build-A-Bear Workshop is celebrating International Day of Play with free Lil Cub bears for the first 11 guests, a donation of 11,000 reading buddy teddy bears, and fun activities for kids. The company's President & CEO, Sharon Price John, emphasized the importance of imagination, creativity, and childhood fun.

*originally published in Franchising.com on 2024-06-10. [Read the original](https://www.franchising.com/news/20240610_buildabear_celebrates_international_day_of_play_with_39the_stuff_you_love39.html).*

## Story

- Free Lil Cub Offer for First 11 Guests on June 11 Embrace the spirit of fun and creativity with Lil Cubs – either a Lil' Cub® Brownie Teddy Bear or Lil' Cub® Pudding Teddy Bear – available exclusively at Build-A-Bear. The first 11 guests in participating Build-A-Bear Workshops will receive a free Lil Cub teddy bear. To continue the celebration, every guest can purchase a Lil Cub for $11 in stores and online at Build-A-Bear® - Shop Stuffed Animals, Plush & Teddy Bears. These Lil Cubs can be customized with outfits, accessories, sounds or scents, and offer endless moments of joy and companionship. Offer is valid while Lil Cub supplies last. Outfits and accessories sold separately.

- Teddy Bear Donation Build-A-Bear Workshop is proud to announce the donation of 11,000 reading buddy teddy bears. to spread joy and comfort to kids and classrooms in need. Aligned with its core focus of advancing childhood literacy, this donation provides the philanthropic arm of Build-A-Bear, Build-A-Bear Foundation, the opportunity to equip students, teachers, and families with new educational resources.

- Kids Activities Bring in family, friends and loved ones for a day filled with laughter, creativity, and furry fun in local Build-A-Bear Workshops. Guests can dive into the world of colors with engaging coloring activities for play enthusiasts of all ages. Meet our friendly Bear Builders who will walk you through our one-of-a-kind experience of making furry friends while spreading cheer and high-fives all around.

"At Build-A-Bear, we're excited to embrace the spirit of International Day of Play," said Sharon Price John, President & CEO of Build-A-Bear Workshop and chairperson of The Toy Association. "It's a joyous occasion that highlights the significance of imagination, creativity, and indulging in 'the stuff you love.' We believe in the magic of childhood and are excited to join hands globally in fostering moments of pure fun and laughter for children everywhere."

## Entities

- Franchising.com (publication)
- Retail (sector)
- Build-A-Bear Workshop (company)
- Sharon Price John (person)
- free offer (topic)
- toy donation (topic)
- international day of play (topic)
- kid activities (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240610_buildabear_celebrates_international_day_of_play_with_39the_stuff_you_love39.html). Summarized by Burnaze (https://burnaze.com/article/dbde6a29-103c-4e6d-8661-ee6bb73bc6de).