---
title: "Business Insider: Chipotle Is Closing Dozens of Locations in the Next Month"
url: https://burnaze.com/article/dbf3ba2a-1b54-47ec-a2c4-171bdcd991cd
source: "1851 Franchise"
original_url: https://1851franchise.com/business-insider-chipotle-is-closing-dozens-of-locations-in-the-next-month-2706991
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2018-06-28T18:13:26.000Z
modified: 2026-11-01T04:09:17.041Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9b409617808370bde18be3f37ff0f03d695.jpg
---

# Business Insider: Chipotle Is Closing Dozens of Locations in the Next Month

**TL;DR:** Chipotle is closing 55 to 65 underperforming locations, including five Pizzeria Locale restaurants, as part of its turnaround efforts. The brand is also introducing new menu items and testing a new loyalty program.

*originally published in 1851 Franchise on 2018-06-28. [Read the original](https://1851franchise.com/business-insider-chipotle-is-closing-dozens-of-locations-in-the-next-month-2706991).*

## Story

Chipotle’s efforts to turn its business around are still underway. As noted by Business Insider, the brand announced that it’s closing about 55 to 65 underperforming locations. Half of those closures are expected to take place within the next month.

The closures happening across the Chipotle brand aren’t limited to that brand specifically — five of the seven remaining Pizzeria Locale, Chipotle’s fast casual pizza concept, will be closing their doors. That comes after the brand closed its only Tasty Made restaurant, which was operating in the better burger segment. Chipotle also announced that in addition to the closures, it’s attempting to re-brand through new deals designed to attract customers outside of the traditional lunch and dinner hours.

The brand will also be introducing new menu items and testing a new loyalty program this year.

The extensive re-branding initiative that Chipotle has been going through offers valuable lessons learned for franchise brands operating in the restaurant industry. By admitting that mistakes were made and adjusting its strategy going forward, Chipotle is hoping to get back to its core audience and business.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- loyalty program (topic)
- Chipotle (company)
- menu items (topic)
- rebranding (topic)
- turnaround efforts (topic)
- unit closure (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/business-insider-chipotle-is-closing-dozens-of-locations-in-the-next-month-2706991). Summarized by Burnaze (https://burnaze.com/article/dbf3ba2a-1b54-47ec-a2c4-171bdcd991cd).