---
title: "Adweek: Twitter CEO Jack Dorsey Asks Users How to Improve the Company in 2017"
url: https://burnaze.com/article/dc006b35-4ba9-4022-bdd1-e1a9757f8b92
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-twitter-ceo-jack-dorsey-asks-users-how-to-improve-the-company-in-2017-8923
category: "Technology"
topics: ["Technology","People"]
published: 2016-12-30T14:09:24.000Z
modified: 2026-11-01T04:12:28.109Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6e78644ed641950531a02a565c4f7ff84476.jpg
---

# Adweek: Twitter CEO Jack Dorsey Asks Users How to Improve the Company in 2017

**TL;DR:** Twitter CEO Jack Dorsey asked users for feedback on improving the company in 2017 through a tweet. Dorsey's tweet follows a similar move by Airbnb CEO Brian Chesky, who also sought customer feedback.

*originally published in 1851 Franchise on 2016-12-30. [Read the original](https://1851franchise.com/adweek-twitter-ceo-jack-dorsey-asks-users-how-to-improve-the-company-in-2017-8923).*

## Story

Jack Dorsey decided to take it upon himself to use the social platform he co-founded in the way users do--for customer feedback. According to a recent Adweek article, the Twitter CEO asked his own followers how he should improve the company in the new year. This tweet follows a week after AirBnB CEO Brian Chesky sent the same message and engaged with customers as feedback came in.

As both Dorsey and Twitter have received recent criticism for slow user growth, customers took the opportunity to voice their opinions. Dorsey is continuing his transparency and is having conversations with users by adding questions and comments to their suggestions.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Twitter (company)
- social media (topic)
- customer feedback (topic)
- Airbnb (company)
- company improvement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-twitter-ceo-jack-dorsey-asks-users-how-to-improve-the-company-in-2017-8923). Summarized by Burnaze (https://burnaze.com/article/dc006b35-4ba9-4022-bdd1-e1a9757f8b92).