---
title: "Discovering the Gold in Your Data Mine"
url: https://burnaze.com/article/dc0b3428-b2e5-402d-af2d-e17ba6eb2d26
source: "1851 Franchise"
original_url: https://1851franchise.com/discovering-the-gold-in-your-data-mine-9809
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology"]
published: 2017-01-31T16:11:31.000Z
modified: 2026-11-01T04:12:14.780Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ac158097bd14db20a66612371ffb2fd69971.jpg
---

# Discovering the Gold in Your Data Mine

**TL;DR:** Franchisors can gain valuable insights from surveying their franchisees and using data to improve operations and development efforts. Franchise Business Review is hosting a webinar on overcoming analysis paralysis.

*originally published in 1851 Franchise on 2017-01-31. [Read the original](https://1851franchise.com/discovering-the-gold-in-your-data-mine-9809).*

## Story

The ultimate goal of surveying your franchisees is to gain objective and tactical insight into how to make operational improvements and align your ops and development efforts. But too often, franchisors either don’t survey their franchisees for feedback, or they don’t use the data to its full potential.

Large data sets can seem overwhelming. The thought of analyzing it may even fill you with dread. But it doesn’t have to! We’ve compiled simple 10 ways to help you start digging into your data and pulling out the gold to better understand what drives your franchisees’ behaviors and beliefs, and apply metrics to improving franchisee relations. Read the full article.

On March 15, 2017 Franchise Business Review is hosting a free 30-minute webinar, 5 Tips for Overcoming Analysis Paralysis. Learn more tips for turning your data into tactical steps for improvement and using it to make your relationships with franchisees and candidates more human, not less.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- data analysis (topic)
- operational improvement (topic)
- franchisee survey (topic)
- development efforts (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/discovering-the-gold-in-your-data-mine-9809). Summarized by Burnaze (https://burnaze.com/article/dc0b3428-b2e5-402d-af2d-e17ba6eb2d26).