---
title: "This Struggling Restaurant Chain Went Back to the Basics. Now Its Stock Is Up 500% in 4 Years: ‘Nothing Short of Remarkable’"
url: https://burnaze.com/article/dc0c01a3-e516-4327-ad5b-c3b1f09b5626
source: "Entrepreneur Franchise"
original_url: https://www.entrepreneur.com/business-news/chilis-went-back-to-the-basics-for-a-turnaround-quarterly-sales-are-up
author: "Sherin Shibu"
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2026-07-29T18:10:08.000Z
modified: 2026-11-01T22:32:16.041Z
image: https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/07/Chilis-0726-g-2197059201.jpg
---

# This Struggling Restaurant Chain Went Back to the Basics. Now Its Stock Is Up 500% in 4 Years: ‘Nothing Short of Remarkable’

**TL;DR:** Brinker International's Chili's brand has seen significant stock growth by prioritizing foundational technology upgrades over flashy AI investments. The company's stock has risen more than 500% since June 2022.

*By Sherin Shibu, originally published in Entrepreneur Franchise on 2026-07-29. [Read the original](https://www.entrepreneur.com/business-news/chilis-went-back-to-the-basics-for-a-turnaround-quarterly-sales-are-up).*

## Key facts

- Chili’s parent company, Brinker International, is focusing on core restaurant tech upgrades before aggressively pursuing AI.
- Brinker International CIO Chris Caldwell recently said that the chain is “not all in” on AI, choosing to prioritize foundational systems instead.
- His investments over the past two years have gone into fixing basic issues that were degrading both customer and employee experience, such as better Wi-Fi, new tablets and new laptops.
- In a time when companies are touting ways they have used AI to streamline operations, one restaurant chain stands out. Instead of trying to apply AI, this chain has gone back to the basics and fixed its foundations to become more efficient — and its latest quarterly report shows that the effort is paying off.
- According to Chris Caldwell, chief information officer of Chili’s-owner Brinker International, Chili’s is “not all in” on AI. Caldwell, who has been in the restaurant tech industry for nearly 30 years, recently told *The Wall Street Journal* that he has instead used his budget over the past two years to fix cracks in Chili’s foundation and strengthen its basic technology.
- The initiatives include stronger Wi-Fi access, better payment systems and new devices for staff so they can provide better service to customers.
- ## Cutting back on robots
- Simultaneously, Caldwell has pulled the plug on what he calls flashy but ultimately pointless initiatives, like robot servers. He has also decided to cut back on generative AI applications. Every technology initiative now has to serve the bigger purpose of enhancing food service and atmosphere, he said.

## Story

Brinker International's Chili's brand has seen significant stock growth by prioritizing foundational technology upgrades like Wi-Fi and payment systems over flashy AI investments.

## Entities

- QSR (sector)
- Entrepreneur (publication)
- Chili's (company)
- restaurant sales (topic)
- Brinker International (company)
- Comcast (company)
- Bank of America (company)
- tech upgrades (topic)
- ai investment (topic)
- Sherin Shibu (person)
- turnaround effort (topic)
- Chris Caldwell (person)

---
Originally reported by Sherin Shibu, Entrepreneur Franchise (https://www.entrepreneur.com/business-news/chilis-went-back-to-the-basics-for-a-turnaround-quarterly-sales-are-up). Summarized by Burnaze (https://burnaze.com/article/dc0c01a3-e516-4327-ad5b-c3b1f09b5626).