---
title: "It’s A Grind: Coffee brand ready for West Coast expansion"
url: https://burnaze.com/article/dc9f42b7-9f88-4821-a6b8-521c8f63694a
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/its-a-grind-coffee-brand-ready-for-west-coast-expansion
author: "Global Franchise Team"
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Development & multi-unit"]
published: 2017-04-19T10:28:00.000Z
modified: 2026-10-31T16:26:58.201Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# It’s A Grind: Coffee brand ready for West Coast expansion

**TL;DR:** It’s A Grind, a Californian coffeehouse chain, is expanding its presence on the West Coast with 18 outlets. The chain is now under the umbrella of Retail Food Group (RFG), which has over 2,500 locations globally.

*By Global Franchise Team, originally published in Global Franchise on 2017-04-19. [Read the original](https://www.global-franchise.com/news/its-a-grind-coffee-brand-ready-for-west-coast-expansion).*

## Story

2017 will see Californian coffeehouse chain It’s A Grind expanding its foothold in its native Golden State. The 1994, Long Beach-founded business which currently has 18 outlets across three states and eight international ones is now under the umbrella of the Retail Food Group (RFG), which boasts over 2,500 locations across the globe. Brian Balconi, President of Retail Food Group USA , said “It’s A Grind is bringing back the nostalgic feeling of coffee house comfort.

With comfortable seating, a cozy atmosphere, an eclectic blend of music and the familiar aroma of brewing coffee and espresso, we serve a reminder of why the original coffee house concept took off in the 1990’s: there’s no pretension, no complicated drink names that you can’t pronounce and no pressure to finish your coffee and be on your way. The vibe at It’s A Grind encourages people to make themselves at home and we’re eager to bring it to new communities across California.”

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- California (location)
- california expansion (topic)
- coffee chain (topic)
- west coast expansion (topic)
- retail food group (topic)

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Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/its-a-grind-coffee-brand-ready-for-west-coast-expansion). Summarized by Burnaze (https://burnaze.com/article/dc9f42b7-9f88-4821-a6b8-521c8f63694a).