---
title: "The Habit Burger Grill Brings Their Love of Craft to SoCal with New Drive-Thru Restaurant Opening in Chula Vista"
url: https://burnaze.com/article/dcf71177-a255-486b-b438-7cc9e29bfb60
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230726_the_habit_burger_grill_brings_their_love_of_craft_to_socal_with_new_driveth.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit","Operations"]
published: 2023-07-26T12:00:00.000Z
modified: 2026-10-31T20:05:01.176Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# The Habit Burger Grill Brings Their Love of Craft to SoCal with New Drive-Thru Restaurant Opening in Chula Vista

**TL;DR:** The Habit Burger Grill has opened a new drive-thru restaurant in Chula Vista, California, and is hosting a grand opening event with free Charburgers for CharClub and mobile app members. The restaurant offers dine-in, takeout, drive-thru, curbside pick-up, and delivery options.

*originally published in Franchising.com on 2023-07-26. [Read the original](https://www.franchising.com/news/20230726_the_habit_burger_grill_brings_their_love_of_craft_to_socal_with_new_driveth.html).*

## Story

In honor of their grand opening, The Habit Burger Grill will host an exclusive pre-opening VIP event for their CharClub and mobile app members. Guests can receive an invite to this exclusive sneak peek by signing up at

- **Free Charburger Day (Saturday, July 29):** The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free freshly-made Charburger, fries and drink. Must be a CharClub member and present VIP invitation.

- **Free Habit Day (Monday, July 31):** The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free chargrilled meal from one of our pre-set menus. Must be a CharClub member and present VIP invitation.

- **Free Habit Day (Tuesday, August 1):** The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free chargrilled meal from one of our pre-set menus. Must be a CharClub member and present VIP invitation.

"Opening new restaurants in Southern California always excites us at The Habit Burger Grill, considering Santa Barbara as our birthplace," said Tiffany Furman, CFO of The Habit Burger Grill. "Chula Vista has an incredible community, and we feel honored to serve its citizens with our world-famous charburgers, award-winning sides, flavorful sandwiches, and more.”

The 2,900 sq. foot Chula Vista restaurant will offer dine-in, takeout and drive-thru; curbside pick-up and delivery will be available via The Habit Mobile App and online at order.habitburger.com. Guests also have additional convenient ordering options including state-of-the-art indoor self-serve kiosks and delivery through Grubhub, DoorDash, Postmates and Uber Eats.

The Habit Burger Grill was named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” With its cooked-to-order mantra, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade ahi tuna and tenderloin steak. Guests at The Habit Burger Grill can always count on freshly-made, handcrafted quality served up with genuine hospitality.

This Habit Burger Grill restaurant and drive-thru will be open Monday – Sunday from 10:30am – 10:00pm.

Connect with The Habit Burger Grill on social media at facebook.com/habitburgergrill, instagram.com/habitburgergrill, twitter.com/habitburger, tiktok.com/@habitburgergrill, and youtube.com/habittube.

Born in Santa Barbara, California in 1969, The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh handcrafted salads and an appealing selection of sides and shakes. The Habit Burger Grill was featured in Newsweek’s “America’s Favorite Restaurant Chains 2023;” its Tempura Green Beans was named as the top green bean dish in The Daily Meal’s “Ranking Green Bean Dishes From 11 Chain Restaurants” in 2023; and it was named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!”

The Habit Burger Grill has since grown to over 350 restaurants in 14 states throughout Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as 12 international restaurants, five in China and seven in Cambodia. More information is available at www.habitburger.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- grand opening (topic)
- new location (topic)
- The Habit Burger Grill (company)
- Santa Barbara (location)
- Tiffany Furman (person)
- Chula Vista (location)
- drive-thru restaurant (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230726_the_habit_burger_grill_brings_their_love_of_craft_to_socal_with_new_driveth.html). Summarized by Burnaze (https://burnaze.com/article/dcf71177-a255-486b-b438-7cc9e29bfb60).
