---
title: "Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opens in Waco"
url: https://burnaze.com/article/dd0c7623-2326-4191-8614-05068ada80ae
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210610_slimthusiasts_rejoice_breakthrough_betterchicken_brand_opens_in_waco.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2021-06-10T12:00:00.000Z
modified: 2026-11-01T22:33:13.489Z
image: https://imgs.franchising.com/brands/social/slimchickens.jpg
---

# Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opens in Waco

**TL;DR:** Slim Chickens has opened its 23rd Texas store in Waco, marking a major milestone for the brand's growth. The new location is operated by BBL Holdings, LLC, a seasoned restaurant group.

*originally published in Franchising.com on 2021-06-10. [Read the original](https://www.franchising.com/news/20210610_slimthusiasts_rejoice_breakthrough_betterchicken_brand_opens_in_waco.html).*

## Story

WACO, Texas - Slim Chickens announced its new restaurant opened on June 7 at 5804 Bosque Blvd. BBL Holdings, LLC, a seasoned restaurant group, is at the helm of the new location.

“As we continue to expand the opening in Waco marks a major milestone for our growth,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “BBL Holdings, LLC, has a passion for the brand and deep operational experience that reflects the qualities we look for in franchise partners.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- restaurant opening (topic)
- Slim Chickens (company)
- Jackie Lobdell (person)
- better chicken (topic)
- Waco (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210610_slimthusiasts_rejoice_breakthrough_betterchicken_brand_opens_in_waco.html). Summarized by Burnaze (https://burnaze.com/article/dd0c7623-2326-4191-8614-05068ada80ae).