---
title: "The Norwich Bulletin: Checkers & Rally's Develops Presence in Connecticut"
url: https://burnaze.com/article/dd14c272-a867-4315-b58a-4f6a9d7f0fdc
source: "1851 Franchise"
original_url: https://1851franchise.com/the-norwich-bulletin-checkers-rallys-develops-presence-in-connecticut-5757
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-09-07T21:16:43.000Z
modified: 2026-11-01T04:13:16.887Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5eb0c55610000229996ae9d8e87be1df1923160907165743.jpeg
---

# The Norwich Bulletin: Checkers & Rally's Develops Presence in Connecticut

**TL;DR:** Checkers & Rally's is expanding its presence in Connecticut, starting with a location in Norwich. The brand is growing methodically, with 60 locations now in the New York metro area, up from 15 five years ago.

*originally published in 1851 Franchise on 2016-09-07. [Read the original](https://1851franchise.com/the-norwich-bulletin-checkers-rallys-develops-presence-in-connecticut-5757).*

## Story

Without an existing location in the state, Checkers & Rally's is focused on growing and developing a presence in Connecticut beginning with Norwich.

“Believe it or not, in Eastern Connecticut and along the I-95 corridor there is actually a lot of brand recognition for people who drive down through New York and Jersey,” Palumbo said.

According to Palumbo, the burger brand grows "methodically," for example, just five years ago there were only 15 locations in the New York metro area. Today, there are 60. With all of that growth nearby, Connecticut was logically the next step and now Checkers & Rally's is ready to take it.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- brand growth (topic)
- Checkers (company)
- Connecticut (location)
- location development (topic)
- Norwich (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-norwich-bulletin-checkers-rallys-develops-presence-in-connecticut-5757). Summarized by Burnaze (https://burnaze.com/article/dd14c272-a867-4315-b58a-4f6a9d7f0fdc).