---
title: "JC Penny Targeting Pinterest Pinning Moms in Stores Ahead of Mother’s Day. Interesting Strategy That Could Apply to Franchising."
url: https://burnaze.com/article/dd2a7d82-e4ac-44b8-99c1-c504f75bc0c1
source: "1851 Franchise"
original_url: https://1851franchise.com/jc-penny-targeting-pinterest-pinning-moms-in-stores-ahead-of-mothers-day-interesting-strategy-that-could-apply-to-franchising-4379
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2016-04-26T15:10:00.000Z
modified: 2026-11-01T04:13:44.697Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e3f5ec45b24cf4a128cb6996885add464009160425155348.png
---

# JC Penny Targeting Pinterest Pinning Moms in Stores Ahead of Mother’s Day. Interesting Strategy That Could Apply to Franchising.

**TL;DR:** JC Penny has partnered with Pinterest to drive consumer traffic ahead of Mother's Day, hosting Pinterest boards in 10 mall locations. This strategy could also be applied to franchising, blending digital and physical marketing experiences.

*originally published in 1851 Franchise on 2016-04-26. [Read the original](https://1851franchise.com/jc-penny-targeting-pinterest-pinning-moms-in-stores-ahead-of-mothers-day-interesting-strategy-that-could-apply-to-franchising-4379).*

## Story

In a quest to drive more consumer traffic through its doors, JC Penny has teamed up with Pinterest ahead of the Mother’s Day shopping window. While the two companies have partnered in the past, this is the first time the retailer will host its own Pinterest boards inside 10 mall locations across the U.S.

According to a recent story in Ad Age, customers can visit the Pinterest Boards in the general shopping area of the mall and then shop for the looks at nearby JC Penny stores. The retailer has enlisted 20 bloggers to speak about trends and styles while store associates model some items and assist shoppers with their questions and needs. The rest of the events will take place April 30 and May 1.

It’s an interesting approach that certain retail or even restaurant franchisors could take advantage of. By brining social direct into the physical shopping experience, franchises would be able to blend both the digital and physical into one cohesive marketing experience. These kinds of integrated marketing campaigns could save consumers time, energy and money while fueling social media influencers with helpful ideas.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- franchising (topic)
- social media marketing (topic)
- Pinterest (company)
- mother's day promotion (topic)
- retail strategy (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/jc-penny-targeting-pinterest-pinning-moms-in-stores-ahead-of-mothers-day-interesting-strategy-that-could-apply-to-franchising-4379). Summarized by Burnaze (https://burnaze.com/article/dd2a7d82-e4ac-44b8-99c1-c504f75bc0c1).