---
title: "Franchise Times: Buffalo Wings & Rings Shares Tips For Crafting Effective LTOs"
url: https://burnaze.com/article/dd77b0f4-14db-4218-beba-09f6435a9c9d
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/franchise-times-buffalo-wings-rings-shares-tips-for-crafting-effective-ltos-7333
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2016-11-02T21:16:14.000Z
modified: 2026-11-01T04:12:53.514Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b52eb52e64aed5b7e254d1d00f07b6414535.jpg
---

# Franchise Times: Buffalo Wings & Rings Shares Tips For Crafting Effective LTOs

**TL;DR:** Buffalo Wings & Rings executive chef Elliot Jablonsky shares tips for crafting effective Limited Time Offers (LTOs) to boost traffic. The franchise brand features chicken wings, onion rings, and other menu items, and Jablonsky discusses the process of creating ideal LTOs.

*originally published in 1851 Franchise on 2016-11-02. [Read the original](https://1851franchise.com/wingsandrings/franchise-times-buffalo-wings-rings-shares-tips-for-crafting-effective-ltos-7333).*

## Story

The purpose of an LTO is to offer something unique and give consumers something to talk about.

“Simple is not a word I would use,” said Buffalo Wings & Rings executive chef Elliot Jablonsky. The franchise brand features, obviously, chicken wings and onion rings as well as sandwiches, burgers, soups and wraps.

To create an ideal LTO, you must start the process by doing your research.

When Jablonsky comes across a good possibility from the “mountain of samples” in his office, he brings it to the Buffalo Wings & Rings marketing team to see if it fits with the brand.

“It has to pass three criteria for us: Is it profitable, is it brand appropriate and is it where we want to be on the trend curve,” said Jablonsky, who is still fighting for wasabi.

Once it has been confirmed, it’s a matter of testing the recipe.

"For winning recipes, like the spring launch of three LTOs dubbed the Santa Fe Scuffle, the Royal Ruckus and Zing of the Ring, it was a mix of trendy ingredients and inspiration from Jablonsky’s fine-dining past."

“The term I was raised with is crossover. If you give them something familiar they will tend to want to try them,” said Jablonsky. “Be approachable in the title, and be interesting in the details, that’s what we’re trying to do.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- qsr marketing (topic)
- menu development (topic)
- lto strategy (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/franchise-times-buffalo-wings-rings-shares-tips-for-crafting-effective-ltos-7333). Summarized by Burnaze (https://burnaze.com/article/dd77b0f4-14db-4218-beba-09f6435a9c9d).