---
title: "Fireside Chat: Lindsay Junk, President of YogaSix & Verdine Baker, President of StretchLab, on the Longevity Movement"
url: https://burnaze.com/article/dd7ae8b0-bdf3-45f7-866b-0bc8c5478709
source: "Athletech News"
original_url: https://athletechnews.com/fireside-chat-lindsay-junk-president-of-yogasix-verdine-baker-president-of-stretchlab-on-the-longevity-movement/
author: "Josh Liberatore"
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
topics: ["People"]
published: 2025-01-22T11:47:00.000Z
modified: 2026-10-31T17:27:57.368Z
image: https://athletechnews.com/wp-content/uploads/2025/01/Fireside-Lindsay-Verdine.webp
---

# Fireside Chat: Lindsay Junk, President of YogaSix & Verdine Baker, President of StretchLab, on the Longevity Movement

**TL;DR:** YogaSix President Lindsay Junk and StretchLab President Verdine Baker discuss the longevity movement in a Fireside Chat video with Athletech News Founder and CEO Edward Hertzman. They cover topics such as democratizing longevity, targeting Gen Z, and yoga merging with new modalities.

*By Josh Liberatore, originally published in Athletech News on 2025-01-22. [Read the original](https://athletechnews.com/fireside-chat-lindsay-junk-president-of-yogasix-verdine-baker-president-of-stretchlab-on-the-longevity-movement/).*

## Story

Partnership withXponential Fitness

In this latest “Fireside Chat” video, YogaSix President Lindsay Junk, StretchLab President Verdine Baker and Athletech News Founder and CEO Edward Hertzman break down the increased diversity of the longevity consumer, the “aha” moment people are having post-pandemic and the new ways to market yoga successfully.

The three go on to discuss not just living long, but living well. Topics such as sleep as a fitness metric, beauty tying into wellness and mental health are also covered in this compelling conversation for anyone invested in the fitness and wellness industry.

Watch the full interview for expert commentary on the following:

- Democratizing longevity

- Targeting Gen Z and other demographics

- Yoga merging with new modalities

**Key Talking Points**:

- (0:00 – 1:03) Introductions

- (1:03 – 6:49) What’s behind the longevity boom

- (6:49 – 10:15) Diversifying yoga offerings

- (10:15 – 12:58) Marketing adjustments for the future

- (12:58 – 17:27) Longevity is in our DNA

- (17:27 – 22:38) Trends to watch

- (22:38 – 25:11) 2025 outlook and expansion plans

- (25:11 – 25:26) Wrap up

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## Entities

- Fitness (sector)
- Athletech News (publication)
- wellness industry (topic)
- Gen Z (person)
- Josh Liberatore (person)
- StretchLab (company)
- marketing strategies (topic)
- YogaSix (company)
- Edward Hertzman (person)
- Lindsay Junk (person)
- gen z targeting (topic)
- longevity movement (topic)

---
Originally reported by Josh Liberatore, Athletech News (https://athletechnews.com/fireside-chat-lindsay-junk-president-of-yogasix-verdine-baker-president-of-stretchlab-on-the-longevity-movement/). Summarized by Burnaze (https://burnaze.com/article/dd7ae8b0-bdf3-45f7-866b-0bc8c5478709).