---
title: "Orangetheory CEO Joins Jupiter Wellness Board, Looks To Scale Alcohol Detox Drink"
url: https://burnaze.com/article/dd9f146d-ec37-4ce7-8151-b03819f0da5e
source: "Athletech News"
original_url: https://athletechnews.com/orangetheory-ceo-joins-jupiter-wellness-board/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["People"]
published: 2023-08-07T20:54:05.000Z
modified: 2026-10-31T18:06:47.115Z
image: https://athletechnews.com/wp-content/uploads/2023/08/Safety-Shot.webp
---

# Orangetheory CEO Joins Jupiter Wellness Board, Looks To Scale Alcohol Detox Drink

**TL;DR:** David Long, Orangetheory's co-founder and CEO, has joined the wellness advisory board at Jupiter Wellness, a health and wellness company that recently acquired Safety Shot. Long's experience in the fitness and franchise space is expected to help scale the alcohol detox drink.

*By Courtney Rehfeldt, originally published in Athletech News on 2023-08-07. [Read the original](https://athletechnews.com/orangetheory-ceo-joins-jupiter-wellness-board/).*

## Story

David Long, Orangetheory’s co-founder and CEO, has joined the wellness advisory board at Jupiter Wellness, a health and wellness company that recently acquired Safety Shot, a hangover remedy with a $53 million asset valuation.

Long previously served on the advisory board of GBB Drink Lab, creator of Safety Shot. As the first rapid blood alcohol detoxification drink created by a doctor and backed by research, Jupiter Wellness CEO Brian John credited the remedy for its breakthrough nature, adding that it’s transformational for the company and shareholders.

Jupiter Wellness says the Safety Shot segment is forecasted to produce roughly $25 million in revenues and $4 million in net income by Q1 2024 and plans a multi-channel strategy involving e-commerce and retail.

With a vast experience in the fitness and franchise space, Long is looking to the future with Safety Shot, encouraged by the drink’s ability to lower blood alcohol content by up to 50% in a half hour. The remedy breaks down alcohol quickly while promoting hydration and recovery.

“Safety Shot is set to change the paradigm on wellness by helping people to more rapidly hydrate and process alcohol consumption,” Long said. “I’m pleased to support the launch of this exceptional product through a Nasdaq-listed publicly traded company.”

Under Long, Orangetheory Fitness exceeded $1 billion in revenue and experienced rapid growth, with over 1,500 studios in 24 countries opened in the last ten years. He has also been involved in the early stages of franchise brands such as Massage Envy and European Wax Center.

“We welcome David to our advisory board as he joins several key members of the Safety Shot development team who are now with Jupiter as C-level executives, advisors and board members,” John said. “David’s track record in building a billion dollar business in the fitness and wellness industry will be a great asset to Jupiter.”

## Entities

- franchise growth (topic)
- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- wellness industry (topic)
- Massage Envy (company)
- Orangetheory (company)
- board appointment (topic)
- European Wax Center (company)
- alcohol detox drink (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/orangetheory-ceo-joins-jupiter-wellness-board/). Summarized by Burnaze (https://burnaze.com/article/dd9f146d-ec37-4ce7-8151-b03819f0da5e).