---
title: "Digme Fitness launches new franchise model"
url: https://burnaze.com/article/ddce5052-d897-425e-acb7-953f8336c6ca
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/digme-fitness-launches-new-franchise-model
author: "James Fell"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2019-06-24T08:16:00.000Z
modified: 2026-10-31T16:35:52.237Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# Digme Fitness launches new franchise model

**TL;DR:** Digme Fitness, a boutique fitness studio operator, has announced its intention to offer its business model to potential franchisees across the world. The brand has already welcomed over 70,000 gym-goers through its doors in the UK and is now looking to expand globally.

*By James Fell, originally published in Global Franchise on 2019-06-24. [Read the original](https://www.global-franchise.com/news/digme-fitness-launches-new-franchise-model).*

## Story

**Boutique fitness studio operator Digme Fitness has announced its intention to capitalise on recent success by offering its business model to potential franchisees across the world**

Having opened the doors to its first studio in summer 2016, Digme Fitness has welcomed over 70,000 gym-goers through its doors and now has UK-based studios in Richmond, Moorgate, Blackfriars, Rathbone Square, Oxford and Ealing.

The brand states its new model will give franchisees access to “best-in-breed concepts within three of the most popular types of group exercise globally – spinning, HIIT and yoga”. The premium facilities that exist in a Digme studio, market-leading technology and infrastructure, combined with a training setup for staff and instructors, deliver sustainable barriers to entry.

Geoff Bamber, CEO of Digme said, “This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme. We are committed to offering unparalleled levels of support, so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to.

“Not only can we offer somebody the chance to own a high yielding business, but our franchisees will attract new customers and join in our mission to change lives by bringing the joy of exercise to the world.”

## Entities

- unit expansion (topic)
- Fitness (sector)
- Global Franchise (publication)
- international expansion (topic)
- fitness industry (topic)
- franchise model (topic)
- James Fell (person)

---
Originally reported by James Fell, Global Franchise (https://www.global-franchise.com/news/digme-fitness-launches-new-franchise-model). Summarized by Burnaze (https://burnaze.com/article/ddce5052-d897-425e-acb7-953f8336c6ca).