--- title: "QSR’s July Issue: How Burger King Reclaimed the Flame" url: https://burnaze.com/article/ddf8bbb3-c03d-4aa6-9ed0-a12bccd07b6d source: "QSR Magazine" original_url: https://www.qsrmagazine.com/digital-editions/qsrs-july-issue-how-burger-king-reclaimed-the-flame/ author: "Danny Klein" category: "Burger" industry: "Restaurants" segment: "Burger" published: 2026-07-08T19:56:04.000Z modified: 2026-07-08T20:15:13.909Z image: https://www.qsrmagazine.com/wp-content/uploads/2026/07/burgerkingwhopper.jpg --- # QSR’s July Issue: How Burger King Reclaimed the Flame **TL;DR:** Burger King's U.S. and Canada president Tom Curtis is leading a comeback for the brand. The July issue of QSR Magazine features an article on Burger King's turnaround. *By Danny Klein, originally published in QSR Magazine on 2026-07-08. [Read the original](https://www.qsrmagazine.com/digital-editions/qsrs-july-issue-how-burger-king-reclaimed-the-flame/).* ## Story 18 \| TURNAROUND CROWN JULY 2026 ⁄ NO. 341 ® FEATURING: WHAT HAPPENS WHEN FRANCHISEES WANT OUT Transitioning ownership is necessary for any franchise. But what’s the best way to get it done? 35 Navigate to page 41 Restaurant Equipment & Technology P.39 ® JULY 2026 ∕ NO. 341 WHAT HAPPENS WHEN FRANCHISEES WANT OUT Transitioning ownership is necessary for any franchise. But what’s the best way to get it done? \| P . 28 \| F E AT U R I N G : BURGER KING U. S. AND CANADA PRESIDENT TOM CURTIS AND TEAM ARE LEADING A COMEBACK TO WATCH. T UR N A R O U ND CROWN S P I CY STILL S E L L S P. - T H E F I N A N C E I S S U E - \| P . 18 \| EVOL VING QUICK SERVICE FOR THE FUTURE Navigate to page 37 Navigate to page 41 Navigate to page 30 Navigate to page 11 Navigate to page 20 0 Page 1 of 52 1 / 52 0 Digital Editions, Fast Food, Story, Burger King You might also like... More like this [](https://www.qsrmagazine.com/story/taco-bell-now-has-drive-thru-ai-ordering-in-about-900-locations/) Story Taco Bell Now Has Drive-Thru AI Ordering in About 900 Locations [](https://www.qsrmagazine.com/story/chipotle-expands-cultivate-next-with-six-new-food-tech-investments/) Story Chipotle Expands Cultivate Next with Six New Food Tech Investments [](https://www.qsrmagazine.com/news/dunkin-partners-with-kylie-jenner-to-unveil-new-collection-of-drinks/) News Dunkin’ Partners with Kylie Jenner to Unveil New Collection of Drinks News Whit’s Frozen Custard Opens in Murfreesboro, Tennessee Whit’s Frozen Custard is celebrating another sweet milestone with the recent opening of its newest Middle Tennessee location at 4310 Veterans Parkway in Murfreesboro. The new shop is now serving fresh-made frozen custard daily, marking the third Whit’s location for local owners Erin and Brian Welch. The Murfreesboro shop joins the Welch family’s successful Whit’s \[…\] [](https://www.qsrmagazine.com/story/why-spicy-still-sells-on-qsr-menus/) Story Why Spicy Still Sells on QSR Menus [](https://www.qsrmagazine.com/story/erbert-gerberts-changes-leadership-but-keeps-growth-mission-intact/) Story Erbert & Gerbert’s Changes Leadership, But Keeps Growth Mission Intact [](https://www.qsrmagazine.com/story/the-restaurant-impact-of-glp-1s-is-more-complicated-than-it-looks/) Story The Restaurant Impact of GLP-1s is More Complicated Than it Looks [](https://www.qsrmagazine.com/news/phil-crawford-joins-dairy-queen-as-chief-technology-officer/) News Phil Crawford Joins Dairy Queen as Chief Technology Officer [](https://www.qsrmagazine.com/news/mcdonalds-adds-bt21-to-happy-meal-lineup/) News McDonald’s Adds BT21 to Happy Meal Lineup News Pretzelmaker Releases New Sour Patch Kids Watermelon Lemonade Pretzelmaker, owned by FAT Brands Inc., is bringing a refreshing flavor experience with a new limited-time beverage that’s SOUR THEN SWEET and seriously delicious. Available at participating locations through Aug. 30, guests can sip into summer with the all-new SOUR PATCH KIDS Watermelon Lemonade, available in both regular and frozen options at participating locations nationwide. Inspired by the fan-favorite \[…\] [](https://www.qsrmagazine.com/story/franchising-power-hour-what-every-operator-should-know-about-building-leaders-and-restaurants/) Story Franchising Power Hour: What Every Operator Should Know About Building Leaders and Restaurants [](https://www.qsrmagazine.com/story/zaxbys-now-past-1000-locations-gathers-growth-momentum/) Story Zaxbys, Now Past 1,000 Locations, Gathers Growth Momentum More like this Subscribe to A.M. Jolt Get daily updates on quick-serve industry news, tips, and events. "\ " indicates required fields Facebook This field is for validation purposes and should be left unchanged. Email\ CAPTCHA reCAPTCHA Recaptcha requires verification. I'm not a robot reCAPTCHA Subscribe Δ QSR Magazine Digital Editions Access digital editions of our magazine — packed with in-depth industry insights, expert interviews, and trends shaping the future. Enter your information below to explore the full archives. "\ " indicates required fields Phone This field is for validation purposes and should be left unchanged. Name\ FirstLast Work Email\ Job Title\ Company Name\ What is your job function?\ What is your job function?Owner/President/Chief ExecutiveOperationsBuyerFinancialRestaurant ManagerF&B OperationsChef/F&B R&DTraining/HRIT SystemsDevelopment/FranchisingSales/Marketing What best describes your company?\ What best describes your company?Franchisor (You work on the corporate side of a restaurant concept or you work for a corporate-owned restaurant.)Franchisee (You are the owner of one or more chain restaurant locations or you work for a franchisee-owned restaurant.)Independent restaurant (You own or work for a non-franchised, one-of-a-kind restaurant.)Supplier/Allied to industry (You specifically do not work for a restaurant but do work for a business that serves the restaurant industry.)Consultant (You are not employed by a restaurant concept but are an individual providing time-based services to a restaurant or restaurant chain.) Bonus Offer Yes! Sign me up for A.M Jolt Newsletter SUBMIT Δ × "\ " indicates required fields Name This field is for validation purposes and should be left unchanged. This field is hidden when viewing the form SalesforceID Request info from Name\ FirstLast Phone\ Email\ What best describes your job function? SelectOwner/President/Chief ExecutiveOperationsBuyerFinancialRestaurant ManagerF&B OperationsChef/F&B R&DTraining/HRIT SystemsDevelopment/FranchisingSales/Marketing What best describes your company? SelectFranchisor (You work on the corporate side of a restaurant concept or you work for a corporate-owned restaurant.)Franchisee (You are the owner of one or more chain restaurant locations or you work for a franchisee-owned restaurant.)Independent restaurant (You own or work for a non-franchised, one-of-a-kind restaurant.)Supplier/Allied to industry (You specifically do not work for a restaurant but do work for a business that serves the restaurant industry.)Consultant (You are not employed by a restaurant concept but are an individual providing time-based services to a restaurant or restaurant chain.) Locations of Interest\ AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming Liquid assets\ Less than $100k$100k-$400k$400k-700k$700k-$1M$1M+ Are you planning to expand your portfolio in the next 3 months?\ Yes No Would you like to subscribe to our newsletter? Yes, keep me updated with franchising information, news and opportunities SUBMIT Δ × Copy Link Share On X Share On Facebook Share On LinkedIn CLOSE Notifications reCAPTCHA ## Entities - QSR (sector) - QSR Magazine (publication) - Burger King (company) - franchise leadership (topic) - Danny Klein (person) - Tom Curtis (person) - qsr magazine (topic) - turnaround (topic) --- Originally reported by Danny Klein, QSR Magazine (https://www.qsrmagazine.com/digital-editions/qsrs-july-issue-how-burger-king-reclaimed-the-flame/). Summarized by Burnaze (https://burnaze.com/article/ddf8bbb3-c03d-4aa6-9ed0-a12bccd07b6d).