---
title: "IMAGE Studios forms Gorgeous Collective beauty & wellness platform"
url: https://burnaze.com/article/de082577-7585-4e40-bf43-c2612cb8eab3
source: "Franchise Magazine USA — Beauty"
original_url: https://franchisemagazineusa.com/image-studios-forms-gorgeous-collective/
author: "David Gibb"
category: "Hair & salon suites"
industry: "Beauty & Wellness"
segment: "Hair & salon suites"
published: 2026-07-30T20:00:53.000Z
modified: 2026-10-31T13:19:08.691Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/07/Gorgeous-Collective-Logo-Purple.jpg
---

# IMAGE Studios forms Gorgeous Collective beauty & wellness platform

**TL;DR:** IMAGE Studios, a franchisor of upscale salon suites, has launched a new multi-brand platform called Gorgeous Collective to acquire and scale wellness and personal care brands. The platform's initial portfolio includes IMAGE Studios and Clean Your Dirty Face, with over 375 locations open or under development.

*By David Gibb, originally published in Franchise Magazine USA — Beauty on 2026-07-30. [Read the original](https://franchisemagazineusa.com/image-studios-forms-gorgeous-collective/).*

## Story

IMAGE Studios, a franchisor of upscale turnkey salon suites, Wednesday announced the launch of their new multi-brand platform, Gorgeous Collective. The platform’s mission is to acquire, support, and scale brands across the beauty, wellness, and personal care spaces.

“For years we’ve built IMAGE Studios into one of the most respected and fastest-growing brands in beauty franchising, and in the process developed a scalable operating platform around marketing, technology, franchisee support, real estate and growth,” said Jason Olsen, Founder and CEO of IMAGE Studios and Gorgeous Collective. “Gorgeous Collective is about taking those capabilities and partnering with exceptional founders and brands to help them scale faster, smarter and more sustainably.”

At launch, Gorgeous Collective’s portfolio includes two names: IMAGE Studios and the Clean Your Dirty Face facial bar and skincare brand. The platform already has more than 375 locations open or under development.

Olsen founded IMAGE Studios in 2009 with a goal of bringing ultra-modern big-city quality spas to communities around the country. The brand’s studios offer high-end salon suites to independent professionals in the beauty, health, and wellness space at affordable rates. It also offers online courses and educational training to help salon professionals through IMAGE Pro Academy.

Clean Your Dirty Face was founded by Shama Patel in 2015, inspired by her own skincare journey. Their facial bars create a space where regular people can get trustworthy advice – and great treatments – from trustworthy skincare professionals The brand also sells its own proprietary line of skincare products, ranging from sunscreen to acne cleansers. Those products have been used in more than one million facials.

Gorgeous Collective’s platform will provide those brands and future additions with a centralized operating infrastructure for everything from supply chain and franchise development to training and operations. That will enable brands to scale more rapidly and operate by connecting with the advantages that typically come from a business already being scaled.

“What’s exciting to me is what this means for our franchisees and our teams,” said Taylor Lamont, Chief Operating Officer of IMAGE Studios and Co-Founder of Gorgeous Collective. “Gorgeous Collective builds on what we’ve been creating for years. It gives us a bigger platform to invest in our franchisees, our team and the systems that help brands grow, while creating more opportunities for the founders and operators we support.”

## Entities

- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- beauty and wellness (topic)
- David Gibb (person)
- brand acquisition (topic)
- IMAGE Studios (company)
- Jason Olsen (person)
- multi brand platform (topic)
- Taylor Lamont (person)
- Clean Your Dirty Face (company)
- Gorgeous Collective (company)
- Shama Patel (person)

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Originally reported by David Gibb, Franchise Magazine USA — Beauty (https://franchisemagazineusa.com/image-studios-forms-gorgeous-collective/). Summarized by Burnaze (https://burnaze.com/article/de082577-7585-4e40-bf43-c2612cb8eab3).