--- title: "Daxko acquires FitnessForce, broadening its global fitness software portfolio" url: https://burnaze.com/article/de62dedb-a4f8-4d7a-9df0-91f2e92f91ec source: "IHRSA / Health & Fitness Association" original_url: https://www.healthandfitness.org/daxko-acquires-fitnessforce-broadening-its-global-fitness-software-portfolio/ author: "Member Submission" category: "Suppliers" industry: "Franchise Industry" segment: "Suppliers" topics: ["Technology","Finance & M&A"] published: 2026-06-24T13:02:00.000Z modified: 2026-10-31T12:04:22.629Z image: https://images.unsplash.com/photo-1581090464777-f3220bbe1b8b?w=1600&q=80&auto=format&fit=crop --- # Daxko acquires FitnessForce, broadening its global fitness software portfolio **TL;DR:** Daxko has acquired FitnessForce, a membership management platform for multi-location and franchise fitness brands. The acquisition expands Daxko's global fitness software portfolio, catering to all types of fitness and community wellness organizations. *By Member Submission, originally published in IHRSA / Health & Fitness Association on 2026-06-24. [Read the original](https://www.healthandfitness.org/daxko-acquires-fitnessforce-broadening-its-global-fitness-software-portfolio/).* ## Key facts - Daxko acquires FitnessForce - Expands global fitness software portfolio - Caters to multi-location operators ## Story Daxko, a leading software provider for health, fitness, and wellness organizations, announced on June 23, 2026, its acquisition of FitnessForce. FitnessForce is an award-winning, modern, API-first membership management platform designed for multi-location, franchise, and international fitness operators. Global fitness is expanding rapidly in two key areas. Internationally, countries like India, the Middle East, Australia, and Southeast Asia are experiencing high growth rates due to low market penetration. Concurrently, in the US, large franchise systems and multi-location enterprises require a modern, API-first platform offering flexibility, governance, and local capabilities to scale across regions, brands, and geographies. FitnessForce is specifically built to cater to operators managing multiple locations, brands, and geographies. It provides essential features such as: - WhatsApp-native communications ## Expanded platform capabilities The acquisition enhances Daxko’s presence in regions driving global fitness growth and expands a customer-focused portfolio that now caters to all types of fitness and community wellness organizations. Operators can deploy FitnessForce as a complete platform or use it "headlessly," building custom member and staff experiences on its 1,100+ APIs and integrating other technology. AI-powered insights and automation identify leads most likely to convert, flag members at risk of churning, and provide leadership with critical answers without manual queries. The platform natively incorporates franchise economics, including royalty visibility, automated collection across franchisees and master franchisees, and seamless cross-border billing. Comprehensive reporting, integrated sales and CRM workflows, and user-friendly software provide the enterprise-level control and governance needed by franchisors and multi-location enterprises operating at scale. > "Fitness is exploding globally, with much of that growth being led by multi-location and franchise groups who need a platform that extends with them. FitnessForce was purpose-built for how those operators actually run," said Jeff VanDixhorn, chief executive officer at Daxko. "It is a modern, API-first, headless platform with local capabilities, AI-powered insights and automation, and franchise economics. With FitnessForce, Daxko’s fitness management portfolio serves every type of fitness and community wellness organization — from boutique studios and global franchises to large health clubs and mission-driven community centers — with purpose-built platforms designed for how they operate and grow." ## Daxko platform lineup Daxko’s platform lineup now includes: - **Daxko Exercise:** For boutique fitness, trainers, and coaches - **Daxko Club Automation, Daxko CSI, and Daxko Motionsoft:** For fitness clubs and multipurpose facilities - **Daxko FitnessForce:** For global, multi-location, and franchise operators - **Daxko Operations:** For nonprofit community organizations - **Daxko Zen Planner:** For martial arts This strategy ensures operators receive the appropriate platform for their business model, supported by Daxko's investments in enterprise-grade security and compliance, payments, data, marketing automation, and AI. ## Integration and leadership The FitnessForce team will join Daxko in key go-to-market and engineering roles. Founders Hadi Curtay and Quaid Jawadwala will help lead Daxko’s expansion in markets where FitnessForce has established itself and contribute to global engineering and product capabilities. > "Joining Daxko is the right next step for our customers, our team, and the markets we serve," said Hadi Curtay, formerly FitnessForce CEO and now Daxko managing director and vice president of global fitness. "We built FitnessForce for operators where the standard playbook does not work. Daxko brings the scale, the resources, and the global infrastructure to accelerate what we deliver. Our customers get more, and the regions we serve get a partner committed to long-term investment in how they run and grow their businesses." This acquisition follows Daxko’s October 2025 acquisition of Exercise.com, which expanded its portfolio to serve boutique fitness brick-and-mortar and online operators and fitness programming influencers, from independent studios to hybrid and personal training models. Coupled with Club Automation’s strength in mid-market fitness and multipurpose clubs and FitnessForce’s leadership among large-scale operators, Daxko now offers the industry's most comprehensive portfolio of purpose-built platforms. These platforms cater to diverse needs, from boutique studios and trainers to mid-market clubs and the largest franchisors and multi-location enterprises operating in key global fitness growth markets. ## Entities - acquisition (topic) - Technology (sector) - global expansion (topic) - franchise management (topic) - IHRSA / Health & Fitness Association (publication) - Daxko (company) - fitness software (topic) - Member Submission (person) - Jeff VanDixhorn (person) - FitnessForce (company) - Hadi Curtay (person) - Quaid Jawadwala (person) --- Originally reported by Member Submission, IHRSA / Health & Fitness Association (https://www.healthandfitness.org/daxko-acquires-fitnessforce-broadening-its-global-fitness-software-portfolio/). Summarized by Burnaze (https://burnaze.com/article/de62dedb-a4f8-4d7a-9df0-91f2e92f91ec).