--- title: "Five Reasons To Buy Le Macaron French Pastries in Celebration of the Gourmet Macaron Franchise’s 10-Year Anniversary" url: https://burnaze.com/article/de63090e-5ea8-4690-aa3b-c10e855e113b source: "1851 Franchise" original_url: https://1851franchise.com/five-reasons-to-buy-le-macaron-french-pastries-in-celebration-of-the-gourmet-macaron-franchises-10-year-anniversary-2711317 category: "Retail" industry: "Retail" published: 2019-10-15T23:18:06.000Z modified: 2026-11-01T02:29:22.684Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d944c28a0c41b4e6899417df1b141fc38313.jpg --- # Five Reasons To Buy Le Macaron French Pastries in Celebration of the Gourmet Macaron Franchise’s 10-Year Anniversary **TL;DR:** Le Macaron French Pastries celebrates its 10-year anniversary with 52 locations open in 11 states and 24 stores in development. The brand offers a dual-model franchise concept, including a traditional café shop and a mobile kiosk, with a low cost of entry and potential for quick return on investment. *originally published in 1851 Franchise on 2019-10-15. [Read the original](https://1851franchise.com/five-reasons-to-buy-le-macaron-french-pastries-in-celebration-of-the-gourmet-macaron-franchises-10-year-anniversary-2711317).* ## Key facts - Le Macaron offers two models: café and mobile kiosk - Franchisees can get a kiosk up and running in two months - Le Macaron handles all baking and preparation - Franchise owners can scale their business with multiple models ## Story **When Rosalie Guillem moved to the United States from France in 2002, she was shocked to find that one of her favorite French delicacies—the macaron—was nowhere to be found. After identifying a gap in the marketplace, Rosalie and her eldest daughter, Audrey Guillem-Saba, decided to bring the family’s beloved macarons to the United States.** **In 2009, Rosalie and Audrey opened the first** **Le Macaron French Pastries** **café location in Sarasota, Florida, experiencing incredible support from the community and resulting success. Since then, Le Macaron has introduced a mobile kiosk franchise concept in addition to its brick-and-mortar café shop model. Today, as** **Le Macaron** **celebrates the 10th anniversary of its first store this month, there are 52 locations open in 11 states, with another 24 stores in development, including both mobile kiosk and café concepts.** ## Investment opportunities **In honor of the brand’s 10th anniversary****, here are five reasons why prospective business owners should invest in a Le Macaron franchise.** **1. Strong Return on Investment and a Dual-Model Offerings** **Le Macaron** **offers two models****: the traditional café shop concept—in the case of Le Macaron, a French pâtisserie model*****—*****or** **the new mobile kiosk concept****. Both encompass a solid business investment due to their low cost of entry, short training period and potential for a quick return on investment.** **“When we analyzed our growth, we saw that macarons constituted up to 80% of our sales, so we honed in on the kiosk model that only sells macarons,” said Guillem. “Our franchisees can get a kiosk up and running in just two months and generate nearly the same profit as a café in a much shorter time frame.”** **“While we are relentless in our focus on earning high levels of economic achievement in every Le Macaron location, we also believe that time is just as important a commodity for our franchisees,” said Guillem-Saba. “Building a mobile kiosk model that allows for new levels of freedom and flexibility is something that all our franchisees value.”** **According to Angel Santiago, Le Macaron’s Director of Marketing & Design, the dual-model offering also allows franchise owners to better cater to their individual markets. “Franchisees know what their community wants, whether it be mobile kiosk or pâtisserie, and the dual-model offering allows each operation to adapt to those desires,” he said.** ## Unique concept **2. A Unique Concept and Niche Market** **Le Macaron’s** **authentically French recipes and premium ingredients** **set it apart from competitors, carving out a niche market within the retail bakery sector. As a completely unique and in-demand offering with very little competition, whether it be the café or mobile kiosk concept at play, Le Macaron serves as a fresh breath of air in every new market in which the brand opens.** **“The macaron has been popular in France for decades, but was nowhere to be found in America,” said Guillem. “****Le Macaron was the first macaron franchise in the country** **and it’s certainly the most delicious. Customers are drawn in by our beautiful, colorful displays, and once they take their first taste of our wonderful macaron—made from the finest, real French ingredients—they’re hooked.”** **“Across all 50 states, our niche concept elicits very limited competition,” Guillem-Saba added. “Today's consumers are eager to engage with their food in new, creative ways and Le Macaron prioritizes texture, flavor, quality and presentation in a way that very few brands do.”** **According to Santiago, the product is unmatched in the bakery segment. “The niche product, crafted by Le Macaron’s own master chef, is a luxurious and high-quality product that is nearly impossible to replicate,” he said.** ## Operations and support **3. Streamlined and Simple Operations** **Le Macaron handles all of the baking and preparation in the Le Macaron French Pastries Confectionary kitchens for both the café and mobile kiosk locations, meaning franchise owners are not responsible for any on-site production or baking. By delivering all pastries fresh to each location,** **Le Macaron creates a streamlined operational model and makes running a Le Macaron French Pastries franchise that much easier.** **“Our French pâtisseries utilize a modern European design with no on-site baking, providing refined operations so minimal staffing is required,” said Guillem. “Because we bake all the macarons in our Sarasota location, one person can run the operations, which increases our franchisees’ profitability and improves their ability to break even quickly. This gives each franchisee time to focus on excellent customer service and opportunities for additional revenue streams.”** **“Le Macaron’s lack of on-site baking allows franchisees to focus on selling the French experience,” said Santiago. “This is a new product for most consumers in the U.S. Instead of worrying about replicating the level of product quality, franchisees can spend that time educating customers on the French delicacy of which Le Macaron is the authentic purveyor: the little luxury of a macaron.”** ## Scalable opportunities **4. Scalable and Diverse Opportunities** **By combining and utilizing multiple models,** **franchise owners have the option to scale their business** **to take advantage of cross-marketing and multiple revenue streams.** **“Franchise owners can purchase three Le Macaron locations for the price of one ice cream shop or chocolate store,” said Guillem. “It’s a great option, especially for franchisees that have kiosk and café locations, as they can cross-promote across both locations.”** **“We offer both cafés and mobile kiosks to ensure there is a version of Le Macaron French Pastries for everyone,” said Guillem-Saba. “We are always looking for franchisees who love the concept and are eager to grow with the brand.”** **“Each franchisee works closely with the corporate support team to** **analyze all of the factors in a particular market and decide when and where it makes sense to scale** **and open new locations,” said Santiago. “Franchisees can work directly with our chef to suggest flavors, which helps them customize their offerings to** **their local community’s specific tastes.****”** **5. Corporate Support and Franchisee Training** **“Le Macaron’s corporate team supports franchisees through marketing, training and real estate development,” said Guillem. “Since macarons are new to the country, it is important that franchisees receive the highest level of support and are trained to educate customers about the quality product.”** **Le Macaron also offers best-in-class ongoing business, operations and marketing support for its franchise owners. Each franchise owner is assigned a franchise business consultant that provides one-on-one support through the opening process and beyond.** **Le Macaron doesn’t require that owners have prior restaurant experience; rather, the gourmet French macaron brand is looking for owner-operators and investors who have a strong belief in the business model and a desire to share the delicious product. Most importantly, according to Guillem, any individual within the organization should have a desire to engage guests and demonstrate a passion for excellence in customer service.** **“Ten years is a very long time in franchising,” said Santiago. “Le Macaron has been growing consistently the whole time, which is a testament to Rosalie’s vision, the exceptional product and the proven franchise system.”** **Le Macaron** **continues to delight new patrons with a taste of France this year and beyond****.** **“We’ve been so thrilled to bring this product to America,” said Guillem. “In 2009, the President of France gifted macarons to the President of the United States. Now, 10 years later, we are happy to continue doing the same through an unmatched product, a simple business model and two affordable investment opportunities.”** ***The investment range associated with opening a Le Macaron French Pastries pâtisserie or kiosk is $84,350 to $361,500 with a $45,000 franchise fee. For more information about franchising opportunities with Le Macaron, please visit*** *** ## Entities - 1851 Franchise (publication) - franchise expansion (topic) - Retail (sector) - franchise investment (topic) - Sarasota (location) - Le Macaron French Pastries (company) - gourmet food (topic) - retail bakery (topic) - dual-model concept (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/five-reasons-to-buy-le-macaron-french-pastries-in-celebration-of-the-gourmet-macaron-franchises-10-year-anniversary-2711317). Summarized by Burnaze (https://burnaze.com/article/de63090e-5ea8-4690-aa3b-c10e855e113b).