---
title: "restaurant development + design: Famous Toastery's Real Estate Strategy Sets it Up for Success"
url: https://burnaze.com/article/de8ea401-0419-458d-8d28-8f9d1f969eb0
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurant-development-design-famous-toasterys-real-estate-strategy-sets-it-up-for-success-6459
category: "Restaurants"
industry: "Restaurants"
published: 2016-10-12T21:16:09.000Z
modified: 2026-11-01T04:13:03.569Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/504e7e66cc9dae059d324e97145173ef6870.jpg
---

# restaurant development + design: Famous Toastery's Real Estate Strategy Sets it Up for Success

**TL;DR:** Famous Toastery, a breakfast franchise concept, has successfully reclaimed spaces previously occupied by other restaurants as part of its growth strategy. The brand's CEO, Robert Maynard, says this approach is cheaper and has contributed to the success of several popular locations.

*originally published in 1851 Franchise on 2016-10-12. [Read the original](https://1851franchise.com/restaurant-development-design-famous-toasterys-real-estate-strategy-sets-it-up-for-success-6459).*

## Story

Real estate can be hard to find these days for rapidly expanding brands like Famous Toastery, a better breakfast franchise concept out of North Carolina. In order to maximize what is out there, many brands have decided to take over spaces previously occupied by other restaurants, according to a recent issue of restaurant development + design.

Famous Toastery's first location, in fact, was previously a different breakfast spot, and since then as the brand has expanded they've turned to reclaiming spaces previously occupied by failed restaurants as part of their growth strategy.

"It's much cheaper in the beginning to do this," Robert Maynard, co-founder and CEO of Famous Toastery, told restaurant development + design. "In fact, our three or four most popular restaurants were all in failed restaurant spaces."

Maynard examines and picks apart each space inside out before moving forward (using the intel as part of the negotiation), and then works with JWL Management out of Wisconsin when redesigning the space. Through this process, Famous Toastery has been able to cut costs on new locations, for both the corporate team and the franchisees growing with the brand.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise expansion (topic)
- growth strategy (topic)
- north carolina (location)
- Famous Toastery (company)
- real estate (topic)
- Robert Maynard (person)
- restaurant redevelopment (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/restaurant-development-design-famous-toasterys-real-estate-strategy-sets-it-up-for-success-6459). Summarized by Burnaze (https://burnaze.com/article/de8ea401-0419-458d-8d28-8f9d1f969eb0).