---
title: "2023’s Top Franchise Brokers: Tracy Rickman"
url: https://burnaze.com/article/de993c90-34f7-4c61-9b47-07e606caee93
source: "1851 Franchise"
original_url: https://1851franchise.com/2023s-top-franchise-brokers-tracy-rickman-2723179
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2023-08-01T21:16:37.000Z
modified: 2026-11-01T01:09:00.916Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cc17d85394c8cf60698f0f0721c0371d7379.jpg
---

# 2023’s Top Franchise Brokers: Tracy Rickman

**TL;DR:** Tracy Rickman, a top franchise broker, shared her experience and strategies for franchisors to find great franchisees. Rickman provided valuable insight for entrepreneurs considering business ownership for the first time.

*originally published in 1851 Franchise on 2023-08-01. [Read the original](https://1851franchise.com/2023s-top-franchise-brokers-tracy-rickman-2723179).*

## Story

1851 Franchise asked Rickman about her experience as a broker, what makes her successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.

During the interview, Rickman also provided valuable insight for entrepreneurs who may be considering business ownership for the first time.

“The role of the owner is very different from what the product or service is,” said Rickman. “So, we need to make sure that when you’re starting to look at the business, fall in love with the role of the owner. Fall in love with the business, what you’re going to do every day and the lifestyle it's going to afford you.”

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- business ownership (topic)
- franchise brokers (topic)
- franchisors (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/2023s-top-franchise-brokers-tracy-rickman-2723179). Summarized by Burnaze (https://burnaze.com/article/de993c90-34f7-4c61-9b47-07e606caee93).