---
title: "Bluey Makes Debut at Build-A-Bear Workshop"
url: https://burnaze.com/article/dec7b766-c364-45df-9b7e-bda3e4518b9a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240926_bluey_makes_debut_at_buildabear_workshop.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2024-09-26T12:00:00.000Z
modified: 2026-10-31T18:38:01.272Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Bluey Makes Debut at Build-A-Bear Workshop

**TL;DR:** Build-A-Bear Workshop has introduced Bluey and Bingo plush characters, along with costumes and accessories, in partnership with BBC Studios. The Bluey collection is available in participating Build-A-Bear Workshop stores and online.

*originally published in Franchising.com on 2024-09-26. [Read the original](https://www.franchising.com/news/20240926_bluey_makes_debut_at_buildabear_workshop.html).*

## Story

Fans of Bluey, Bingo, and the iconic games from the show will be delighted to meet these cuddly characters and dress them with their new costumes and accessories. Build-A-Bear's relationship with BBC Studios started with Doctor Who, and has now expanded to include Bluey which is perfect for both younger and older fans of this beloved TV show.

Guests can visit participating Build-A-Bear Workshops or shop online starting today at Bluey Plush & Stuffed Animals to get their hands on the lovable Bluey and Bingo plush. The Bluey Build-A-Bear collection includes a make-your-own Bluey that features her name on the left paw pad, as well as Bluey's little sister, Bingo. Guests can accessorize their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and t-shirt, or add the iconic Bluey theme song or character phrases to their plush.

Bluey and Bingo are set for endless adventures and fun with guests, whether embarking on a game of "Grannies" or just providing a snuggly companion.

Jointly commissioned by ABC Children's and BBC Studios Kids & Family, Bluey is produced by Ludo Studio in association with Screen Queensland and Screen Australia. BBC Studios Kids & Family also holds global distribution and merchandise rights. The series streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. In its native Australia, the show goes out on ABC.

## Entities

- Franchising.com (publication)
- Retail (sector)
- product launch (topic)
- brand partnership (topic)
- retail expansion (topic)
- Disney (company)
- Build-A-Bear Workshop (company)
- BBC Studios (company)
- Bluey (company)
- ABC Children's (company)
- Ludo Studio (company)
- Screen Queensland (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240926_bluey_makes_debut_at_buildabear_workshop.html). Summarized by Burnaze (https://burnaze.com/article/dec7b766-c364-45df-9b7e-bda3e4518b9a).