---
title: "Tiny Store Rises to the Challenge of Going Digital"
url: https://burnaze.com/article/df1679c7-5807-4f52-8048-44a71e5075e7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220325_tiny_store_rises_to_the_challenge_of_going_digital.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Technology"]
published: 2022-03-25T12:00:00.000Z
modified: 2026-11-01T01:09:02.335Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Tiny Store Rises to the Challenge of Going Digital

**TL;DR:** Rise Southern Biscuits & Righteous Chicken has opened a new location in Chapel Hill, North Carolina, with a compact footprint and technology-forward features. The location is the brand's 17th and features digital ordering and contactless pickup via heated food lockers.

*originally published in Franchising.com on 2022-03-25. [Read the original](https://www.franchising.com/news/20220325_tiny_store_rises_to_the_challenge_of_going_digital.html).*

## Story

- Business Opportunities

- Rise Southern Biscuits & Righteous Chicken

- News & Articles

March 25, 2022 // Franchising.com // CHAPEL HILL, N.C. - Rise Southern Biscuits & Righteous Chicken recently celebrated the grand opening of its 17th location in Chapel Hill, North Carolina’s Eastgate Crossing on Saturday, March 19th. Located at 1800 E. Franklin St., this Rise storefront offers its smallest footprint to date at just 960 square feet. As part of the grand opening festivities, the Chapel Hill location donated 10% of its opening day sales to the Ephesus Elementary School PTA and gave away 100 limited edition Rise shirts designed by local screen printers Laboosh Printing.

In the ‘digital store,’ customers are encouraged to order via the Rise website, the QR code and kiosks in-store, or the newly launched Rise Rewards mobile app. Customers then receive a text when the order is ready for pickup from the store’s heated food lockers. The location caters to the popularity of to-go and delivery orders, though there is a small seating area at the end of the sidewalk available to all Eastgate customers.

“This smaller Rise footprint works perfectly with our standard mix of technology and equipment, which includes our Self-ordering Kiosks, Online Ordering, Order Ready Screens, and Heated Food Locker system,” said Ken Priest, Chief Financial Officer of Rise. “Our late Founder’s vision has truly been realized through our ability to successfully uphold everything that Rise does well in the smallest amount of square footage.”

The Eastgate Crossing location is the first to open in the Triangle region in over four years. The area’s ninth location features the scratch-made buttermilk biscuits, crispy Righteous Chicken and sweet treats Rise is known for, while showcasing efficient digital ordering and contactless pick up via heated food lockers.

Chapel Hill’s grand opening carries forward the momentum that Rise has enjoyed over the past year, which has seen the brand announce deals for new stores in California, Tennessee and Florida.

Named to QSR magazine's 40/40 List for 2021: America's Hottest Startup Fast Casuals, Rise partnered with Fransmart.

“Rise has long been at the forefront of technological innovation and is once again putting that on display with its digital store layout,” said Dan Rowe, CEO of Fransmart.

SOURCE Rise Southern Biscuits & Righteous Chicken

## Entities

- Franchising.com (publication)
- Retail (sector)
- QSR Magazine (publication)
- new location (topic)
- Fransmart (company)
- Dan Rowe (person)
- Rise Southern Biscuits & Righteous Chicken (company)
- Chapel Hill (location)
- compact footprint (topic)
- digital store (topic)
- technology-forward features (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220325_tiny_store_rises_to_the_challenge_of_going_digital.html). Summarized by Burnaze (https://burnaze.com/article/df1679c7-5807-4f52-8048-44a71e5075e7).