--- title: "How One Mom Found the Perfect Work/Life Balance by Trading in her Corporate Career for Kidcreate Studio" url: https://burnaze.com/article/df5119d2-af6a-424a-a389-f529f1d8896f source: "1851 Franchise" original_url: https://1851franchise.com/how-one-mom-found-the-perfect-worklife-balance-by-trading-in-her-corporate-career-for-kidcreate-studio-2710970 category: "Kids activities" industry: "Education & Childcare" segment: "Kids activities" published: 2019-09-09T18:13:01.000Z modified: 2026-11-01T02:29:40.659Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/be215ae2b9881a747f22c96250e15fb42870.jpg --- # How One Mom Found the Perfect Work/Life Balance by Trading in her Corporate Career for Kidcreate Studio **TL;DR:** Diane Greenbaum left her corporate career to start a Kidcreate Studio franchise, which offers children's arts and crafts classes and allows her to balance work and family time. Greenbaum was drawn to the franchise's emphasis on flexibility and its 2-in-1 business model, which includes in-studio and On-The-Go classes, camps, and birthday parties. *originally published in 1851 Franchise on 2019-09-09. [Read the original](https://1851franchise.com/how-one-mom-found-the-perfect-worklife-balance-by-trading-in-her-corporate-career-for-kidcreate-studio-2710970).* ## Story After spending more than a decade as a market research and business intelligence analyst, Diane Greenbaum left her corporate career behind when she realized her current goals no longer matched the ambitions she’d formed early in her career. After having a child and remaining in the workforce full-time for a few years, Greenbaum decided it was time to blaze a new trail that would both reward her business experience and balance work with family time. “When you have a kid, your priorities change,” Greenbaum said. “The things I was ambitious about in my career in my early 20s, I’m not interested in at the same level at my current age. I was working in corporate America and decided I wanted to put that part of my life aside to find out how to best fulfill what’s important to me now.” Her new focus? Using the network of local moms she’d formed through her three-year-old son to tap into what she’d identified as a prime opportunity in the children's activities space. “Lately, my life has been all about finding the next value-add activity and experiences for my son,” Greenbaum said. “Considering the network of both moms and moms in business I’d grown since having a child and gaining a better understanding of all of the services you utilize as a parent, I thought it was a great space to enter. That being said, the idea I was trying to put together was going to be a lot of work to build on my own, so I started looking into franchise opportunities. That’s when I discovered Kidcreate Studio.” The young-but-growing children’s arts and crafts franchise based out of Minneapolis was founded by Lara Olson, a frustrated mom who wanted a better creative outlet for her son than the limited art exposure he was getting in school. Kidcreate Studio’s tech-free creative curriculum is designed to help children aged 18 months to 12 years build confidence, problem-solving skills and social skills through creative expression. Kidcreate Studio is the only art program to run on a 2-in-1 business model, offering both in-studio and On-The-Go classes, camps and birthday parties. “Specifically, what stood out about Kidcreate Studio was that it not only fulfilled my desire to get involved with a children’s activities business in my community, but placed a big emphasis on flexibility,” Greenbaum said. “I knew that with this brand, I’d be able to balance my time between running a successful business and still being there for my family. In the corporate world, this same work/life balance wasn’t possible.” Intrigued by the opportunity in front of her, Greenbaum began the discovery process. After due diligence and a trip to the studio in Minneapolis for Discovery Day, she was emphatic in her decision to buy into the brand. As far as why she felt Kidcreate Studio was the right fit for her area specifically, Greenbaum pointed to Alexandria’s tight-knit, family-oriented community and the growth of the greater Washington, D.C. area as a whole. “Alexandria is a beautiful area where people heavily invest in their children’s development, not just educationally, but experientially,” Greenbaum said. “Parents here want their kids to learn different, intangible things and want those experiences to add value to their child’s life.” With Kidcreate Studio, Greenbaum is looking forward to building meaningful partnerships with other local organizations, such as private schools and community centers, to deliver a much-needed and flexible service with the brand’s On-The-Go division—popular with consumers and an ever-growing revenue stream for franchisees. “With our On-The-Go program, we’ll be able to take classes out of the studio,” she said. “Connecting with our community has a lot of reach given our ability to work with youth enrichment programs in local elementary, preschools, and public recreation programs. I’m really excited for what’s to come." ## Entities - 1851 Franchise (publication) - Education & Childcare (sector) - franchise opportunity (topic) - business model (topic) - work life balance (topic) - Kidcreate Studio (company) - children's activities (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/how-one-mom-found-the-perfect-worklife-balance-by-trading-in-her-corporate-career-for-kidcreate-studio-2710970). Summarized by Burnaze (https://burnaze.com/article/df5119d2-af6a-424a-a389-f529f1d8896f).